谷歌10大收購(gòu)案大起底
|
10.視頻壓縮技術(shù)公司On2 收購(gòu)金額：1.33億美元 宣布時(shí)間：2009年8月 聯(lián)邦貿(mào)易委員會(huì)批準(zhǔn)時(shí)間：2010年1月 ????On2 Technologies公司推出過(guò)視頻壓縮技術(shù)Theora和視頻編解碼器VP8，它們都是在線流媒體的高性能視頻編解碼器,。這筆收購(gòu)?fù)瓿珊?，自由軟件基金?huì)（Free Software Foundation）立刻呼吁谷歌公司（Google）對(duì)VP8進(jìn)行開(kāi)源。當(dāng)時(shí)，谷歌已將Adobe Flash用于其另一個(gè)著名的收購(gòu)對(duì)象——Youtube上的視頻,。 ????事實(shí)證明,，收購(gòu)On2公司對(duì)谷歌開(kāi)拓視頻領(lǐng)域的努力至關(guān)重要。當(dāng)年5月,，谷歌就對(duì)VP8做了開(kāi)源,，將其作為其媒體文件格式WebM的重要組成部分。當(dāng)谷歌的競(jìng)爭(zhēng)對(duì)手微軟公司（Microsoft）已允許其新收購(gòu)的對(duì)象Skype在其所有視頻電話中轉(zhuǎn)用WebM時(shí),，YouTube正在其新視頻和已有視頻中轉(zhuǎn)用WebM,。 |
10. On2 Technologies Price: $133 million Announced: August 2009 FTC Approval: January 2010 ????On2 Technologies made Theora and VP8, high performance video codecs for online streaming. After the purchase, the Free Software Foundation immediately called for Google to open-source VP8. It had used Adobe Flash for the videos on another notable acquisition -- YouTube. ????On2's purchase has proven crucial to Google's video efforts. Google did open-source VP8 that May as a crucial piece of its video format, WebM. YouTube is switching over to WebM for both new videos and its existing catalog, while Google's rival Microsoft has allowed its own new acquisition, Skype, to switch to WebM for all its video calls. |
|
9.視頻技術(shù)商WideVine Tech
收購(gòu)金額：1.5億美元 宣布時(shí)間：2010年12月 聯(lián)邦貿(mào)易委員會(huì)批準(zhǔn)情況：無(wú)須批準(zhǔn) ????WideVine是一家視頻優(yōu)化公司，也是最后一批主要的獨(dú)立數(shù)字版權(quán)管理者之一,?！敦?cái)富》雜志（Fortune）的記者丹?普利馬克今年2月曾發(fā)表報(bào)道，稱該公司的收購(gòu)價(jià)嚴(yán)重偏高,，因?yàn)閾?jù)公司的一位投資者表示,，其內(nèi)部估值在3,000萬(wàn)到4,000萬(wàn)美元之間。（谷歌稱無(wú)法確認(rèn)收購(gòu)價(jià)格,，也沒(méi)有公開(kāi)披露過(guò)相關(guān)細(xì)節(jié),。） ????不管價(jià)格如何，業(yè)內(nèi)專家都將這一收購(gòu)視為谷歌公司在谷歌電視（Google TV）上持續(xù)投資的一部分,，因?yàn)橥ㄟ^(guò)收購(gòu)獲得的數(shù)字版權(quán)管理（DRM）技術(shù)可緩解未來(lái)這一服務(wù)將涉及的授權(quán)問(wèn)題,。作為反盜版的堅(jiān)決擁護(hù)者，WideVine的數(shù)字版權(quán)管理業(yè)務(wù)還能挖掘YouTube上高級(jí)（即付費(fèi)）內(nèi)容的潛力,。正如對(duì)On2的收購(gòu)那樣,，一樁收購(gòu)直接應(yīng)用到另一樁收購(gòu)中了。 |
9. WideVine Tech Price: $150 million Announced: December 2010 FTC Approval: No approval required ????WideVine was a video optimizer and one of the last major independent digital rights managers. Fortune's own Dan Primack reported in February that the company had seriously overpaid given an internal valuation of between $30 or $40 million, according to a WideVine investor. (Google said it could not confirm numbers on acquisitions for which it has not publicly released details.) ????Whatever the price, industry experts saw the purchase of WideVine as part of the company's continued investment in Google TV since the DRM tech acquired through WideVine could assuage future licensing concerns over the service. As an anti-piracy stalwart, WideVine's DRM operations also open up the potential for premium (read: paid) content on YouTube. As with On2, one acquisition fed directly into another. |
