2012汽車業(yè)的異想世界
ALEX TAYLOR
2012-01-05
讀者諸君大可以保留自己對汽車業(yè)走向的判斷,,認為一切將回歸常態(tài)。本文提供的只是一些有趣的奇思妙想,,僅供茶余飯后一樂。
傳奇高管印度履新 ????曾任通用汽車(GM),、福特汽車(Ford)、克萊斯勒,、寶馬汽車(BMW)和歐寶汽車(Opel)高管的鮑勃?魯茲很快就要慶祝自己的80大壽了,。魯茲在汽車行業(yè)的打拼即將進入第49個年頭之際,,他選擇了加入印度領先汽車制造商Mahindra公司,擔任“真正的高級顧問”,。魯茲表示,,為了提升這個卡車生產商的品牌形象,他的第一個任務就是說服Mahindra開始生產像道奇“蝰蛇”(Dodge Viper)和龐蒂亞克的“索斯迪斯”(Pontiac Solstice)這樣的雙座跑車,。 |
Management ????Soon to celebrate his 80th birthday, former GM, Ford, Chrysler, BMW, and Opel executive Bob Lutz marks his 49th year in the car business by joining India's Mahindra as a "seriously senior advisor." Lutz says his first task to raise the brand image of the truck manufacturer is to convince it to build a two-seater like the Dodge Viper or Pontiac Solstice. |