馬自達(dá)前景堪憂
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????本來，馬自達(dá)在與福特汽車公司（Ford Motor）結(jié)成的長期戰(zhàn)略合作中受益頗豐,。但到了2008年,，情況出現(xiàn)了逆轉(zhuǎn)。當(dāng)時(shí)福特公司為了籌集現(xiàn)金,，被迫出售了手頭持有的馬自達(dá)股份,。這兩家公司在密歇根州弗拉特洛克的一座裝配廠中共同生產(chǎn)。去年,，馬自達(dá)宣布,，計(jì)劃停止在這家工廠生產(chǎn)中型車馬自達(dá)6。 ????近年來,，全球汽車行業(yè)中的兼并和聯(lián)盟案例層出不窮,。這么做主要是為了降低成本，即通過大量銷售整車,，攤薄由不斷飛漲的新技術(shù)和新車型所推高的成本,。一吉投資管理公司（Ichiyoshi Investment Management）首席基金經(jīng)理秋野充成對(duì)路透社（Reuters）稱：“我不認(rèn)為馬自達(dá)能繼續(xù)靠自身獨(dú)立運(yùn)作，而由于它的前景仍不明朗,，因此很難對(duì)它做出投資決策,。” ????馬自達(dá)發(fā)言人杰里米?巴恩斯稱：“盡管處境不利,，但馬自達(dá)始終堅(jiān)持投資開發(fā)新產(chǎn)品,。我們在美國的經(jīng)銷商傳來的消息是，已有大批客戶排隊(duì)等候購買新款CX5（緊湊型酷越車）,?！?/p> ????克萊斯勒-菲亞特聯(lián)盟主席馬爾喬內(nèi)已經(jīng)明確表態(tài)，希望再尋找一位合作伙伴,。而有人揣測,，憑借自身出眾的工程技術(shù)特長和臨近亞洲市場的優(yōu)勢，馬自達(dá)可能正是符合他要求的最佳侯選對(duì)象,。馬自達(dá)在美國仍然擁有很高的品牌知名度,，還有眾多熱情不減、不離不棄的車迷,。本月早些時(shí)候,，在日內(nèi)瓦車展（the Geneva Auto Show）上，馬自達(dá)Takeri概念車全新亮相,。這款車據(jù)說是新款馬自達(dá)6這一中型車的瘦身版。它的亮相讓眾多評(píng)論人士欣喜不已,，紛紛贊嘆它那充滿動(dòng)感的外形,。 ????漂亮的外觀當(dāng)然必不可少，但常常還不足以應(yīng)付所需。而償付能力才是不可或缺的立身之本?，F(xiàn)在,，靠著剛剛籌得的大把現(xiàn)金，墨西哥的新工廠,，還有可能達(dá)成的結(jié)盟關(guān)系,，可能足以讓馬自達(dá)公司繼續(xù)生存下去。 ????譯者：清遠(yuǎn) |
????Mazda had enjoyed a long-term alliance with Ford Motor Co. (F) until 2008 when the Detroit firm was forced to sell part of its equity stake in Mazda to raise cash. Mazda and Ford built cars together at an assembly plan in Flat Rock, Michigan. Last year Mazda announced plans to stop production of the larger Mazda 6 sedans there. ????The world auto industry has seen a number of mergers and alliances in recent years, meant to spread the soaring cost of new technology and models over a larger number of units sold. Mitsushige Akino, a chief fund manager at Ichiyoshi Investment Management told Reuters "I don't think Mazda can continue on as an independent, and with its future vision still unknown, it's hard to make an investment decision on it." ????Jeremy Barnes, a Mazda spokesman, said "through all of this Mazda has continued to invest in product. Dealers in the U.S. tell us there are waiting lists for our new CX5 [compact crossover]." ????Sergio Marchionne, the chairman of the Chrysler-Fiat alliance, has been frank about his desire for another partner. And some wonder whether Mazda might be the right fit with its engineering prowess and proximity to Asian markets. Mazda still has strong brand awareness in the U.S. and a hardy band of enthusiasts. The Takeri design concept, supposedly a thinly-disguised version of the new Mazda 6 midsize sedan, was shown earlier this month at the Geneva Auto Show, to the delight of many reviewers who praised its swoopy exterior. ????Good looks are necessary, though often not sufficient. Solvency, however, is a must. Mazda's newly-raised cash, its venture in Mexico and perhaps even an alliance may be enough to keep it business .. |
