????6. 巴西人的加入：巴西的管理人員加入公司就能讓人們相信漢堡王在巴西的餐廳數(shù)量將超過麥當(dāng)勞嗎,？

????7. 美國國內(nèi)快餐店相關(guān)業(yè)務(wù)的增長(zhǎng)：美國的快餐行業(yè)市場(chǎng)在不斷發(fā)展,？或許如此,，但發(fā)展的動(dòng)力肯定不是來自漢堡王這種舉步維艱的老牌連鎖店,。休閑式快餐店才是美國快餐店相關(guān)業(yè)務(wù)發(fā)展的動(dòng)力。

????8. 有所改善的特許經(jīng)營(yíng)關(guān)系：很明顯,，新的管理團(tuán)隊(duì)得到了特許經(jīng)營(yíng)人的認(rèn)可,，但與此同時(shí)，在近期對(duì)餐飲公司Carol Restaurant Group的再許可交易中,，公司新東家似乎并未讓20個(gè)州的特許經(jīng)營(yíng)權(quán)人滿意,。

????9. 強(qiáng)大的管理團(tuán)隊(duì)：盡管阿克曼在報(bào)告中信誓旦旦,，但我們還是不由的懷疑,，他在報(bào)告中提到的團(tuán)隊(duì)是否已經(jīng)做好了一切準(zhǔn)備，接受漢堡王所面臨的種種挑戰(zhàn),，尤其是在競(jìng)爭(zhēng)最為激烈的美國市場(chǎng),。

????10. 交易的藝術(shù)：從阿克曼代表公司所作的報(bào)告來看，漢堡王團(tuán)隊(duì)的嘴上功夫不容樂觀,。未來幾個(gè)月,，他們需要快速掌握,、磨練這些技能。

????譯者：阿龍/汪皓

????6. THE BRAZILIAN CONNECTION: The presence of Brazilian management professionals on the team somehow lends credence to the notion that BK could have more stores than MCD in Brazil?

????7. DOMESTIC QSR GROWTH: The QSR market in the USA is growing? That may be true but that growth is not coming from tired old chains like Burger King. Quick casual is the growth engine of QSR.

????8. IMPROVED FRANCHISEE RELATIONS: The franchisees apparently like the new management team but, at the same time, the new owners did not exactly take care of franchisees in 20 states with the recent refranchising deal by Carol Restaurant Group (TAST).

????9. STRONG MANAGEMENT: Despite this claim, we are unsure that the team outlined in Ackman's presentation is best-equipped to overcome the challenges BK faces, particularly in the uber-competitive U.S. market

????10. THE ART OF A DEAL: The fact that Bill Ackman gave the presentation on behalf of a company does not bode well for the storytelling capabilities of BK's team. They will need to hone those skills rapidly over the coming months!