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報紙眼里不能只有錢

報紙眼里不能只有錢

Dan Mitchell 2012-06-13
對個別城市的報紙而言,快速轉(zhuǎn)向數(shù)字化平臺或許說得過去,。但對新奧爾良來說,,這種轉(zhuǎn)變并非明智之舉。同時,,報紙不能作為一般的生意看待,,它還擔(dān)負(fù)著公共服務(wù)的功能,不能單純追求利潤最大化,。

????此外,他還解釋道,,鑒于先進(jìn)出版公司并未打算出售旗下資產(chǎn),,所以,雖然這家報紙看上去是不錯的投資選擇,,但他并沒有買下它的打算,。不過,他認(rèn)為,,地方性報紙,,不論是紙媒還是網(wǎng)媒,確實是一項可以持續(xù)的生意,。目前,,巴菲特的伯克希爾?哈撒韋公司(Berkshire Hathaway)旗下?lián)碛谢虺止傻拿襟w就包括奧馬哈《世界先驅(qū)報》(World-Herald)、《華盛頓郵報》(Washington Post),、《水牛城新聞報》(Buffalo News )和媒體綜合集團(tuán)(Media General)等,。上周二,據(jù)透露,,伯克希爾公司購買了李氏企業(yè)公司(Lee Enterprises)3.2%的股份,,該公司旗下包括《圣路易斯郵報》(Post-Dispatch)和其他47家日報。并且有可靠消息顯示,,巴菲特有意繼續(xù)買進(jìn)該公司股份,,甚至有可能最終將整個公司都收入囊中。

????那么,,巴菲特希望投資報紙能帶來多少利潤呢,?肯定不會是30%至40%,甚至也不到20%,。他在接受Daily Beast網(wǎng)站霍華德?庫爾茨的采訪時表示:“與我們在伯靈頓鐵路公司(Burlington Railroad)的投資相比,,報紙資產(chǎn)的收益確實有些微不足道。不過,,從財務(wù)上來看,,對報紙的投資即便算不上精明,也絕對不是愚蠢的決定,?!?/p>

????譯者:劉進(jìn)龍/汪皓

????He also noted that Advance doesn't tend to sell off its properties, so it's unlikely he could buy the paper even if it looked like a good investment. He does, however, believe that local newspapers can be a sustainable business, whether in print or online. His company Berkshire Hathaway (BRK.A) now owns or has stakes in stakes in the Omaha World-Herald, the Washington Post (WPO), the Buffalo News and Media General (MEG). On Tuesday, it was revealed that Berkshire had purchased a 3.2 percent stake in Lee Enterprises (LEE), which owns the St. Louis Post-Dispatch and 47 other dailies. Informed speculation has it that he means to buy more of the company -- perhaps with an eye toward snapping up the whole thing.

????And what kinds of profits does Buffett expect his newspaper investments to generate? Probably not in the 30% to 40% range, or even 20%. "The kind of earnings we'll draw from our newspaper properties will be a very tiny fraction of, say, Burlington Railroad," he told Howard Kurtz of the Daily Beast. "But it's not a dumb decision financially."

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