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報紙眼里不能只有錢

報紙眼里不能只有錢

Dan Mitchell 2012-06-13
對個別城市的報紙而言,,快速轉向數字化平臺或許說得過去,。但對新奧爾良來說,這種轉變并非明智之舉,。同時,,報紙不能作為一般的生意看待,它還擔負著公共服務的功能,,不能單純追求利潤最大化,。

????此外,,他還解釋道,鑒于先進出版公司并未打算出售旗下資產,,所以,,雖然這家報紙看上去是不錯的投資選擇,但他并沒有買下它的打算,。不過,,他認為,地方性報紙,,不論是紙媒還是網媒,,確實是一項可以持續(xù)的生意。目前,,巴菲特的伯克希爾?哈撒韋公司(Berkshire Hathaway)旗下?lián)碛谢虺止傻拿襟w就包括奧馬哈《世界先驅報》(World-Herald),、《華盛頓郵報》(Washington Post)、《水牛城新聞報》(Buffalo News )和媒體綜合集團(Media General)等,。上周二,,據透露,伯克希爾公司購買了李氏企業(yè)公司(Lee Enterprises)3.2%的股份,,該公司旗下包括《圣路易斯郵報》(Post-Dispatch)和其他47家日報,。并且有可靠消息顯示,,巴菲特有意繼續(xù)買進該公司股份,甚至有可能最終將整個公司都收入囊中,。

????那么,,巴菲特希望投資報紙能帶來多少利潤呢?肯定不會是30%至40%,,甚至也不到20%,。他在接受Daily Beast網站霍華德?庫爾茨的采訪時表示:“與我們在伯靈頓鐵路公司(Burlington Railroad)的投資相比,報紙資產的收益確實有些微不足道,。不過,,從財務上來看,對報紙的投資即便算不上精明,,也絕對不是愚蠢的決定,。”

????譯者:劉進龍/汪皓

????He also noted that Advance doesn't tend to sell off its properties, so it's unlikely he could buy the paper even if it looked like a good investment. He does, however, believe that local newspapers can be a sustainable business, whether in print or online. His company Berkshire Hathaway (BRK.A) now owns or has stakes in stakes in the Omaha World-Herald, the Washington Post (WPO), the Buffalo News and Media General (MEG). On Tuesday, it was revealed that Berkshire had purchased a 3.2 percent stake in Lee Enterprises (LEE), which owns the St. Louis Post-Dispatch and 47 other dailies. Informed speculation has it that he means to buy more of the company -- perhaps with an eye toward snapping up the whole thing.

????And what kinds of profits does Buffett expect his newspaper investments to generate? Probably not in the 30% to 40% range, or even 20%. "The kind of earnings we'll draw from our newspaper properties will be a very tiny fraction of, say, Burlington Railroad," he told Howard Kurtz of the Daily Beast. "But it's not a dumb decision financially."

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