????沒用多長時間,，瓦爾比派克眼鏡公司（Warby Parker）就打造了一個聲名大噪的品牌。這家電子商務(wù)公司位于紐約,，專營價格親民卻又時髦別致的眼鏡,。這些眼鏡售價約100美元，而一副設(shè)計師品牌的眼鏡往往售價高達(dá)500美元,。這家公司的聯(lián)合創(chuàng)始人尼爾?布魯曼薩爾對品牌的定位是,，與Apolis/Band of Outsiders和Maison Kitsuné等高端時尚品牌比肩。但是,，公司的品牌推廣靈感卻來自一類性質(zhì)迥異的團(tuán)體：非盈利組織,。這群倡導(dǎo)善舉的明星慈善組織包括：“上善若水（Charity: Water）”,、“看不見的孩子（Invisible Children）”、“Movember”和“許諾鉛筆（Pencils of Promise）”,。

????乍一看,，這似乎有點(diǎn)違背常識，因為這家公司在其位于SoHo的總部擁有精美的展示廳,，同時還在洛杉磯和紐約東村（East Village）豪華的標(biāo)準(zhǔn)飯店（Standard Hotel）附近設(shè)有夏季的街頭流動店鋪,，然而瓦爾比派克的發(fā)展史確實與非盈利組織緊密相連。布魯曼薩爾的職業(yè)生涯始于VisionSpring公司,。這家非盈利公司的主要業(yè)務(wù)是對發(fā)展中國家的當(dāng)?shù)亟?jīng)銷商進(jìn)行培訓(xùn),，讓他們銷售廉價眼鏡。布魯曼薩爾認(rèn)為,，對創(chuàng)業(yè)初期的公司和社區(qū)來說,，這一業(yè)務(wù)能為大家?guī)黼p贏。因為它能讓用戶更好地保護(hù)視力,，同時又能“很有面子地”為自己買單,。

????布魯曼薩爾表示，讓他敬佩有加的這個非盈利組織團(tuán)體其實是一個結(jié)構(gòu)松散,、由企業(yè)家朋友構(gòu)成的非正式交際網(wǎng),。幾位創(chuàng)始人是在系列峰會上結(jié)識的——據(jù)布魯曼薩爾說，就是去年4月的一次“海邊峰會”（Summit at Sea）——隨后他們就開始探討各種最佳實踐,。布魯曼薩爾還稱,，其中有幾位創(chuàng)始人志同道合，擁有相似的慈善目標(biāo),，他們包括：“上善若水”的斯科特?哈里森,、“Movember”的亞當(dāng)?加羅尼、以及“許諾鉛筆”和“看不見的孩子”的幾位創(chuàng)始人,。

????Warby Parker has built a buzzy brand in no time. The New York City-based e-tailer sells inexpensive-yet-chic eyewear, which costs about $100 a pair compared to $500 for a typical set of designer specs. Co-founder Neil Blumenthal situates the brand with the likes of labels Apolis, Band of Outsiders, and Maison Kitsuné. But the company is taking branding cues from a very different set of firms: non-profits. This "rock-star group" of do-gooders includes Charity:Water, Invisible Children,Movember, and Pencils of Promise.

????At first blush, that seems counter-intuitive for a company with a sleek showroom in its SoHo headquarters and summer pop-up kiosks at swanky Standard Hotel locations in Los Angeles and New York's East Village. But Warby Parker's own story is closely tied to non-profits. Blumenthal got his start at VisionSpring, a non-profit that trains local entrepreneurs in the developing world to sell inexpensive glasses. Blumenthal described it as a win-win for the fledgling businesses and the communities that receive access to better eye care with the added "dignity" of making their own purchases.

????The group of non-profits Blumenthal admires is part of a loose-fitting, informal network of entrepreneurial friends, he says. The founders bond at Summit Series events—Blumenthal notes last year's April "Summit at Sea" -- and talk with each other about best practices. According to Blumenthal, there's a bit of a crew of founders with similar charitable missions, including Charity:Water's Scott Harrison, Movember's Adam Garone, and the Pencils of Promise and Invisible Children founders.