4.增長(zhǎng)：增值車(chē)型

????寶馬X1等派生車(chē)型給寶馬的增長(zhǎng)帶來(lái)了不小的推動(dòng)力,。X1是在寶馬1系（上圖）的基礎(chǔ)上衍生出的一款跨界車(chē),。梅塞德斯的增長(zhǎng)則主要來(lái)自它的核心車(chē)型——C級(jí)、E級(jí)和S級(jí),。這一點(diǎn)令人印象深刻,，不過(guò)伯恩斯坦研究公司（Bernstein Research）的分析師們認(rèn)為，如此依賴(lài)核心車(chē)型,，表明了奔馳存在缺乏想象力的毛病,。這也迫使奔馳不得不花更大的力氣推動(dòng)銷(xiāo)量，出臺(tái)各種激勵(lì)手段,，而且開(kāi)始依賴(lài)出租車(chē)公司等批量客戶(hù),。

優(yōu)勢(shì)方：寶馬

4. Growth: Incremental Models

????BMW's growth has been driven by spinoff models like the X1 -- a crossover derivative of the popular 1-series (above). Mercedes gets its growth from its core models -- C-class, E-class, S-class. That's impressive, but analysts at Bernstein Research believe that focus shows a lack of imagination and has forced Mercedes to push sales harder with incentives and deliveries to fleets like taxi companies.

Advantage:BMW