????社交游戲公司Zynga的首席執(zhí)行官馬克?平卡斯知道投資人希望他的公司提高移動(dòng)業(yè)務(wù)收益,。不過(guò)他認(rèn)為，公司已經(jīng)萬(wàn)事俱備,，只欠成功了,。

????平卡斯近日出席了《財(cái)富》雜志（Fortune）在阿斯潘舉辦的技術(shù)頭腦風(fēng)暴峰會(huì),。他指出，Zynga的游戲最早是在Facebook等社交網(wǎng)絡(luò)上繁榮起來(lái)的,，因?yàn)椤澳鞘侨藗兂Ｈサ牡胤?。”不過(guò)現(xiàn)在很多消費(fèi)者更多的時(shí)間花在了智能手機(jī)上——尤其是在北美,，因此Zynga也需要緊跟這一趨勢(shì),。

????平卡斯對(duì)觀眾說(shuō)：“（與網(wǎng)絡(luò)相比，）移動(dòng)絕對(duì)還處于早期階段,，不過(guò)我們很有信心,，因?yàn)槟銈兠總€(gè)人手里都拿著一部智能手機(jī)。你們中有一半的人今天都在玩游戲,，而且我們都可以做到程序內(nèi)購(gòu)買,。所有的要素都已經(jīng)具備?！?/p>

????平卡斯補(bǔ)充道,，他相信Zynga已然是最大的移動(dòng)游戲網(wǎng)絡(luò)，不過(guò)他也承認(rèn)移動(dòng)游戲市場(chǎng)很“分散”,。

????平卡斯在采訪中還提到了其它幾個(gè)信息,。

* 現(xiàn)金游戲：Zynga正在認(rèn)真開發(fā)“現(xiàn)金游戲”項(xiàng)目（可能會(huì)通過(guò)“Zynga撲克”來(lái)操作）。現(xiàn)金游戲也叫在線賭博,，這種活動(dòng)目前在英國(guó)等國(guó)家是合法的,，但在美國(guó)仍然屬于非法行為。平卡斯表示Zynga不排除參與游說(shuō)國(guó)會(huì)的活動(dòng),，以推動(dòng)美國(guó)改革相關(guān)法律,。同時(shí)他也表示，他希望提倡更多“著眼于大眾市場(chǎng)消費(fèi)者的游戲,，而不是赤裸裸的賭博,。”

* 你畫我猜：Zynga前一陣收購(gòu)了熱門游戲《你畫我猜》的制造商OMGPOP,。問(wèn)及Zynga付給OMGPOP的收購(gòu)價(jià)是不是太高了,，平卡斯表示，Zynga收購(gòu)OMGPOP并不是為了推動(dòng)短期財(cái)務(wù)業(yè)績(jī),?！笆召?gòu)剛剛過(guò)去一個(gè)季度就來(lái)回答這個(gè)問(wèn)題顯然有些太早了?！?/p>

????譯者：樸成奎

????Zynga CEO Mark Pincus understands that investors want his company to improve its mobile revenue generation, but he thinks the pieces are in place for success.

????Pincus, appearing at Fortune Brainstorm Tech in Aspen, says that Zynga (ZNGA) games initially thrived on social networks like Facebook (FB), because "that's where people were hanging out." Now that so many consumers are spending more time on smart-phones -- particularly in North America -- Zynga needs to follow the crowd.

????"Mobile is definitely earlier-stage [than web], but we're encouraged because all of you are holding smartphones in your hands, half of you are playing games today and we can all do in-app purchases," Pincus told the audience. "All of the components are there."

????Pincus added that he already believes Zynga is the largest mobile gaming network, even though he acknowledges that the market is "fragmented."

????A couple other notes from the Pincus interview:

* Real money gaming: Zynga is seriously exploring "real-money" games, which is otherwise known as online gambling (perhaps via Zynga Poker). Such things are currently legal in places like the UK, but still illegal in the U.S. Pincus did not reject the prospect of Zynga joining a lobbying effort to change U.S> law, but said he would hope to advocate for more "mass market consumer-oriented, and less toward hardcore style gambling."

* DrawSomething: When asked if Zynga had overpaid for Draw Something maker OMGPOP, Pincus said that Zynga did not make the purchase to boost short-term financials. "It's too early to tell after one quarter."