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服飾行業(yè)8大經(jīng)典敗筆

服飾行業(yè)8大經(jīng)典敗筆

BEN TOREN 2012-07-24
服飾行業(yè)不只有衣香鬢影、光鮮亮麗,。稍有不慎,,平時安全無害的衣服鞋子就有可能引發(fā)公眾的怒火,甚至社會的抵制,。阿迪達斯的“腳鐐”鞋就是一個經(jīng)典的例子,。當然,耐克、茵寶等知名品牌也都有過馬失前蹄的時候,。

阿迪達斯腳鐐鞋

????當初阿迪達斯(Adidas)推出JS Roundhouse Mid的初衷用它自己的話來說是要設(shè)計一款“超火的運動鞋,,消費者穿上就舍不得脫,干脆把它們鎖腳踝上,?!比欢屡c愿違,這款“腳鐐鞋”引發(fā)了眾怒,。

????6月19日,,阿迪達斯在Facebook上推出該款運動鞋廣告的同一天,美國民權(quán)組織便提出抗議,。杰西?杰克遜牧師對《郝芬頓郵報》(Huffington Post)表示:“長達兩百多年的時間里,,美國憲法曾認為黑人只能算五分之三個人。如今,,阿迪達斯竟然試圖將這段代表人性墮落的歷史商業(yè)化,,并試圖推而廣之,這是對美國黑人的冒犯,,簡直駭人聽聞,,麻木不仁?!碑斕焱硇r候,,阿迪達斯撤掉了這款運動鞋的廣告,并取消了該款產(chǎn)品的發(fā)布,。

Adidas JS Roundhouse Mid

????Adidas designed its JS Roundhouse Mid to be, in the company's words, a sneaker "so hot you lock your kicks to your ankles." Instead, the "shackle shoe" kicked up controversy.

????On June 19 -- the same day Adidas advertised the shoe on Facebook -- civil rights groups cried foul. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution, is offensive, appalling and insensitive," said Rev. Jesse Jackson in a statement to the Huffington Post. Later that day, Adidas pulled the ad and never released the shoe.

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