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服飾行業(yè)8大經(jīng)典敗筆

服飾行業(yè)8大經(jīng)典敗筆

BEN TOREN 2012-07-24
服飾行業(yè)不只有衣香鬢影,、光鮮亮麗。稍有不慎,,平時(shí)安全無害的衣服鞋子就有可能引發(fā)公眾的怒火,甚至社會(huì)的抵制。阿迪達(dá)斯的“腳鐐”鞋就是一個(gè)經(jīng)典的例子,。當(dāng)然,耐克,、茵寶等知名品牌也都有過馬失前蹄的時(shí)候,。

阿迪達(dá)斯腳鐐鞋

????當(dāng)初阿迪達(dá)斯(Adidas)推出JS Roundhouse Mid的初衷用它自己的話來說是要設(shè)計(jì)一款“超火的運(yùn)動(dòng)鞋,消費(fèi)者穿上就舍不得脫,,干脆把它們鎖腳踝上,。”然而事與愿違,,這款“腳鐐鞋”引發(fā)了眾怒,。

????6月19日,阿迪達(dá)斯在Facebook上推出該款運(yùn)動(dòng)鞋廣告的同一天,,美國(guó)民權(quán)組織便提出抗議,。杰西?杰克遜牧師對(duì)《郝芬頓郵報(bào)》(Huffington Post)表示:“長(zhǎng)達(dá)兩百多年的時(shí)間里,美國(guó)憲法曾認(rèn)為黑人只能算五分之三個(gè)人,。如今,,阿迪達(dá)斯竟然試圖將這段代表人性墮落的歷史商業(yè)化,并試圖推而廣之,這是對(duì)美國(guó)黑人的冒犯,,簡(jiǎn)直駭人聽聞,,麻木不仁?!碑?dāng)天晚些時(shí)候,,阿迪達(dá)斯撤掉了這款運(yùn)動(dòng)鞋的廣告,并取消了該款產(chǎn)品的發(fā)布,。

Adidas JS Roundhouse Mid

????Adidas designed its JS Roundhouse Mid to be, in the company's words, a sneaker "so hot you lock your kicks to your ankles." Instead, the "shackle shoe" kicked up controversy.

????On June 19 -- the same day Adidas advertised the shoe on Facebook -- civil rights groups cried foul. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution, is offensive, appalling and insensitive," said Rev. Jesse Jackson in a statement to the Huffington Post. Later that day, Adidas pulled the ad and never released the shoe.

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