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辦公用品巨頭史泰博亟需另謀出路

辦公用品巨頭史泰博亟需另謀出路

Jack Hidary 2012-08-10
經(jīng)濟(jì)衰退和數(shù)字平臺(tái)的興起給傳統(tǒng)的辦公用品零售業(yè)務(wù)帶來了巨大的沖擊,。好在史泰博手上還有13億美元的現(xiàn)金,它現(xiàn)在急需調(diào)整商業(yè)模式,,轉(zhuǎn)向增值產(chǎn)品和服務(wù),。

????最后,讓我們來看看史泰博的財(cái)務(wù)情況:史泰博手里握有13億美元的現(xiàn)金,,因此給了它比直接競爭對手更大的緩沖空間,。但是在未來的幾年里,,即便有這樣一筆儲(chǔ)備,,也無法抵擋它的業(yè)務(wù)模式承受的壓力。

????如果史泰博大膽剝離零售業(yè)務(wù),,轉(zhuǎn)攻增值服務(wù)領(lǐng)域,,那么它或許能夠創(chuàng)造一個(gè)利潤更高的業(yè)務(wù)。這樣做雖然在短期很艱難,,但卻能避免公司發(fā)展陷入停滯,。不過,目前史泰博的管理團(tuán)隊(duì)還面臨著不小的季度財(cái)務(wù)壓力,,史泰博能否像亞馬遜的杰夫?索貝斯一樣,,勇于頂住短期壓力,推行長期計(jì)劃,?為了股東的利益,,希望如此吧。

????本文作者杰克?希德瑞是一位初創(chuàng)公司投資人,,也是Dice.com的共同創(chuàng)始人和前任CEO,。

????譯者:樸成奎

????Finally, let's look at the financial picture: Staples has $1.3 billion on hand which gives it a far bigger cushion than its direct competitors. But even this reserve will not be able to withstand the pressure on its business model in the coming years.

????If Staples takes aggressive moves to shed retail outlets and move into value-added services it may be able to create a higher-margin business. This will require a clear conversation with the Street, which, while difficult in the short-term, will save the company from stagnation. Given the quarterly pressure on management teams today, however, will Staples have the stomach Jeff Bezos has for implementing long-range plans in the face of short-term challenges? For shareholders' sake let's hope so.

????Jack Hidary is a startup investor and co-founder and former CEO of Dice.com (DHX). Send Jack comments @jackhidary.

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