????那些已經(jīng)成功經(jīng)歷長(zhǎng)期增長(zhǎng),、現(xiàn)在正進(jìn)入業(yè)務(wù)延伸階段的公司同樣也面臨類似的難題：除了堅(jiān)持不懈之外,，領(lǐng)袖們是否勇于革新？蘋果公司（Apple）當(dāng)然是這方面的典范（這家公司在2007年將“計(jì)算機(jī)”一詞從名字中去除,，以反映這一變化）,，而雅虎（Yahoo）和黑莓手機(jī)生產(chǎn)商移動(dòng)研究公司（Research in Motion）正在經(jīng)歷生死存亡的時(shí)刻。但在未來的十年,，同樣的問題也會(huì)發(fā)生在Facebook這樣的時(shí)代寵兒身上,，他們?cè)撊绾蚊鎸?duì)創(chuàng)新和市場(chǎng)新生力量的挑戰(zhàn)。

????如何充分利用優(yōu)勢(shì),，同時(shí)直面公司的弱點(diǎn),？首要的一點(diǎn)是要有自知之明，不管是對(duì)自身個(gè)人品質(zhì)還是對(duì)所做的商業(yè)決定,。這是所有卓越的商業(yè)領(lǐng)袖都具備的品質(zhì),，亙古不變。

????你自大嗎,？你謙遜嗎,？還是兩者兼?zhèn)洌恐匾氖且凶灾?，要掌握進(jìn)退之道,，并在必要的時(shí)候?qū)で笏说膸椭?/p>

????安東尼?詹是風(fēng)投公司Cue Ball Capital的首席執(zhí)行官，也是《內(nèi)心,、智慧,、勇氣和幸運(yùn)》（Heart, Smarts, Guts and Luck ）一書的聯(lián)合作者，該書已由由《哈佛商業(yè)評(píng)論》出版社(Harvard Business Review Press)出版,。

????A similar dilemma holds true for companies that have gone through long-term, successful growth and now enter into the extending stage of growth: does the leader have the guts not just to persevere but also to evolve? Apple (AAPL), of course, is a poster-child for this (dropping the word "computer" from its company name in 2007 to reflect the shift), and Yahoo (YHOO) and Research in Motion (RIMM) have found themselves at their own moment of truth. But over the next decade, the same questions will come about for our contemporary darlings -- the Facebooks of the world -- that will have to meet new innovations and entrants into the market.

????How do you lead with strength while keeping a sense of honesty about your company's vulnerabilities? It starts with self-awareness, both as it relates to a leader's individual qualities as well as the decisions they make. It's a timeless quality that marks all great business leaders.

????Are you arrogant? Are you humble? Are you a little of both? What really matters is that you know yourself; that you have a sense of when to dial it up and cool things down, and to ask for help when the situation demands.

????Anthony Tjan is CEO of Cue Ball Capital and is co-author of Heart, Smarts, Guts and Luck (Harvard Business Review Press).