????數(shù)字營(yíng)銷咨詢公司eMarketer最近的報(bào)告顯示,，F(xiàn)acebook和谷歌今年的展示廣告收入都將有所增長(zhǎng),。谷歌增長(zhǎng)速度稍快，展示廣告的市場(chǎng)占有率從去年的13.5%增加到了今年的15.4%,，F(xiàn)acebook則從去年的14.1%提高到今年的14.4%,。eMarkerer預(yù)計(jì)，到2014年,，谷歌將會(huì)占有21.2%的市場(chǎng),，而Facebook則是15.5%。

????通過(guò)推出廣告競(jìng)價(jià)系統(tǒng)和上周開(kāi)始測(cè)試的移動(dòng)廣告網(wǎng)絡(luò)等一系列舉措,，F(xiàn)acebook可以在市場(chǎng)上分到更大的蛋糕,。如今Facebook也開(kāi)始認(rèn)真對(duì)待搜索廣告市場(chǎng)。這些舉措有助于Facebook股票的上漲,，使得它的股票估值合理而有吸引力,。不過(guò)要想讓股價(jià)持續(xù)好轉(zhuǎn)，就意味著Facebook要繼續(xù)深入谷歌的核心業(yè)務(wù)。

????因此,，谷歌和Facebook的斗爭(zhēng)并未結(jié)束,。Facebook已經(jīng)把這差強(qiáng)人意的一年和失敗的首次公開(kāi)募股拋到腦后。接來(lái)下,，硅谷最有趣的一件事,，想必就是Facebook和谷歌新一輪的競(jìng)爭(zhēng)了。

????譯者：嚴(yán)匡正

????According to a recent report from eMarketer, both Facebook and Google will see display-ad revenue grow this year, although Google will grow faster to 15.4% of the display-ad market from 13.5% last year. Facebook will grow to 14.4% of the market from 14.1% last year. By 2014, eMarketer estimates, Google will control 21.2% of the market and Facebook 15.5%.

????But efforts like Facebook Exchange and the mobile ad network the company began testing last week could give Facebook a bigger piece of the pie. And now it's getting serious about search ads as well. Taken together, these initiatives help support the Facebook bulls who say the stock is attractively priced right now. But turning its stock price around will mean moving deeper into Google's home turf.

????So the Google-Facebook rivalry isn't going away. As Facebook puts its not-so-stellar year behind it -- its bruising IPO with it -- the most interesting story in the Valley may be this renewed rivalry.