????撰稿：博雅全球副董事長(zhǎng)凱倫?休斯

????我在給商界領(lǐng)袖做戰(zhàn)略傳播顧問(wèn)時(shí),，經(jīng)常將政界經(jīng)驗(yàn)應(yīng)用到當(dāng)今的商界環(huán)境中。政界最基本的規(guī)則（候選人必須進(jìn)行自我定義,，否則,，就會(huì)被對(duì)手定義）越來(lái)越適用于公司，從維權(quán)團(tuán)體到客戶,、再到競(jìng)爭(zhēng)對(duì)手的任何人都可能半道插進(jìn)來(lái)用各種故事來(lái)定義或損害品牌,。

????但在上周召開(kāi)的《財(cái)富》雜志“最具影響力女性峰會(huì)”中，我發(fā)現(xiàn)我希望當(dāng)今的政界領(lǐng)導(dǎo)人能更多聽(tīng)取一些商界女性領(lǐng)袖在這次大會(huì)上分享的經(jīng)驗(yàn),。

????1.尋找共同的戰(zhàn)略信仰,。IBM董事長(zhǎng)兼CEO羅睿蘭說(shuō)，世界變化如此之快,，企業(yè)必須專注于“戰(zhàn)略信仰”,，團(tuán)結(jié)所有人朝著信仰努力，而不是因循守舊矩,。她解釋說(shuō),，必須在大方向上達(dá)成一致，然后給予人們?cè)捳Z(yǔ)權(quán),，讓他們?yōu)閷?shí)現(xiàn)目標(biāo)出謀劃策,。

????我想如果美國(guó)兩大政黨的領(lǐng)導(dǎo)人把注意力放在共同的“戰(zhàn)略信仰”上，或許能幫助他們找到更多共同點(diǎn),。比如,，兩大政黨的領(lǐng)導(dǎo)人都想為未來(lái)的老年人保留聯(lián)邦醫(yī)療保險(xiǎn)計(jì)劃（Medicare）,。將此作為我們國(guó)家的一項(xiàng)根本義務(wù)，這樣的“戰(zhàn)略信仰”或許能讓我們更坦誠(chéng)地探討,，我們作為一個(gè)國(guó)家如何舉全國(guó)之力支持Medicare,，讓它長(zhǎng)遠(yuǎn)、更加強(qiáng)大,。

????2.只爭(zhēng)朝夕,。“迫不及待是項(xiàng)美德,，”施樂(lè)(Xerox)董事長(zhǎng)兼CEO烏爾蘇拉?伯恩斯表示,。“如果上任后”只做前任做過(guò)的事,，“就會(huì)被變革掀翻在地,。”必須確立一個(gè)遠(yuǎn)大的目標(biāo),，“迫不及待地去實(shí)現(xiàn)它,，”伯恩斯說(shuō)。

????設(shè)想一下,，如果國(guó)會(huì)也“迫不及待地去實(shí)現(xiàn)”移民改革或更多貿(mào)易協(xié)定,，或者解決財(cái)政大幅下滑的方案——甚至預(yù)算案，情況將會(huì)怎樣,？民意調(diào)查顯示,，大部分美國(guó)人對(duì)美國(guó)國(guó)會(huì)的評(píng)價(jià)都是負(fù)面的。美國(guó)國(guó)會(huì)需要加快做事速度,，拿出實(shí)際行動(dòng),，改變美國(guó)人對(duì)美國(guó)國(guó)會(huì)的看法還有很長(zhǎng)的路要走。

????by Ambassador Karen Hughes, Worldwide Vice Chair, Burson-Marsteller

????In my work as a strategic communications adviser to business leaders, I frequently apply the lessons of politics to today's corporate environment. The most fundamental rule of the political process – that candidates have to define themselves or their opponents will define them – increasingly applies to companies, as everyone from activist groups to customers to competitors chime in to share stories that help define or undermine brands.

????But during last week's Fortune Most Powerful Women Summit, I found myself wishing today's political leaders would take more heed of some of the lessons shared at this conference by some of the leading women in business.

????1. Find shared strategic beliefs. With the world changing so quickly, companies have to focus on "strategic beliefs" and align everyone toward those beliefs, rather than be too prescriptive, said Ginni Rometty, chairman and CEO of IBM (IBM). You have to agree on big directional arcs, and then allow people to have a say and contribute ideas to achieve them, she explained.

????I suspect if leaders of both political parties focused on a shared set of "strategic beliefs" for our country, it might help them find more common ground. As one example, leaders in both parties want to preserve Medicare for future generations of seniors. Accepting that as a fundamental obligation of our country, a "strategic belief" might allow a more honest discussion of how we can come together as a nation to shore up Medicare's finances and make it stronger for the long run.

????2. Practice impatience. "Impatience is a virtue," said Ursula Burns, chairman and CEO, Xerox (XRX). "If you settle in" and do only what previous leaders did, "you'll be run over by change." You have to set an aspirational path and be "impatient to achieve it," Burns said.

????Imagine if Congress were "impatient to achieve" immigration reform, or more trade agreements, or a solution to the fiscal cliff--or even a budget? Polls show people have overwhelmingly negative opinions about Congress. Greater urgency and actual action might go a long way toward making the American people improve their view of Congress.