????這聽起來像是中國的這種男女平等雖然不完美，但至少是在有計劃地推行,。

????是的。中國政府制定了“五年計劃”,，也在探討男女平等,，不論出身。重要的是他們在認真地探討這些問題,，并為之創(chuàng)造機會。

????印度聯(lián)邦政府完全不同,，它只控制15%的政府支出,。省邦具有重要地位，但它們主要被男性政客所掌控,，沒有改變的動力,。

????西方有一種觀念，認為中國重男輕女嚴(yán)重,，特別是隨著計劃生育政策的執(zhí)行,。但中國女性感覺就業(yè)更有保障，全球前13位最富有的白手起家女性中就有7位來自中國,，其中4位還不到50歲,。我們是不是犯了臆斷的錯誤？

????中國和印度的確都重男輕女,。這兩個國家的農(nóng)村都存在殺害女嬰,，或者直接墮胎、打掉女嬰的現(xiàn)象,。這在整個世界看來都是一件非?？膳碌氖拢@是人口結(jié)構(gòu)事實,，主要是中國和印度的農(nóng)村經(jīng)濟效應(yīng)所造成的,。

????中國仍由男性統(tǒng)治。大多數(shù)政府官員都是50歲以上的男性,。但如今女性也可以獲得資本,，而且她們接受教育，中國的男性和女性都相信,，他們的未來是光明的,。他們認為，現(xiàn)在他們比父輩過得好,，將來子女會過得更好,。非常樂觀。

????作為消費者，中國女性想要什么,？她們追求什么,？企業(yè)應(yīng)該如何迎合她們？

????她們想要的和美國上層階級一樣：一棟漂亮的房子,，一輛好車,，在鄉(xiāng)下另外有一棟房子，而且她們也想養(yǎng)個寵物——一條狗,，這是顯現(xiàn)富有和地位的招牌,。她們喜歡奢侈品和品牌產(chǎn)品。中國是寶馬（BMW）和梅賽德斯（Mercedes）,、耐克（Nike） 和阿迪達斯（Addidas）增長最迅速的市場,，也是蘋果（Apple）的第二大市場。它是品牌公司一個巨大的市場機遇,。

????而且,，她們不止想要一個孩子。我相信,，未來5年,，中國將放寬計劃生育政策。

????譯者：早稻米

????So it sounds like, in China, this equality is, if not perfect, at least planned.

????Yes. The Chinese government puts out their 'five years plans' and they talk about how they are going to be gender and origin blind. The important thing here, though, is that they actually talk about it and create opportunities.

????The governments in India are very disparate and only control 15% of expenditure. The states are important, and they are largely populated by male politicians, so there's no force for change.

????There is the perception in the West that China -- especially with its one child policy -- strongly favors men over women. Yet women in china feel greater job security, seven of the top 13 richest self-made women are from China, and four of these are younger than 50 years old. Are we just wrong to assume?

????Both countries do favor boys over girls. And in both, in rural places, girls are killed, aborted. It's a horrible thing for the world, and it's a demographic fact, primarily a rural effect in China and India.

????China is still ruled by men. Most of the government officials are men over 50 years old. But women now have access to capital, and they are educated, and men and women in China believe their futures are bright. They believe they are doing better than their parents, and their children will do better. There's a great sense of optimism.

????What do Chinese women, as consumers, want? What are they looking for? How should companies court them?

????They want the same thing the upper class in America wants: a nice house, a nice car, a second home in the country, and they want a pet -- a dog, which is an extreme statement of wealth and prestige. They love luxury goods and branded items. China is the fastest growing market for BMW and Mercedes, Nike (NKE) and Addidas, and it's Apple's (AAPL) second largest market. It's a profound marketing opportunity for companies with heritage.

????Also, they want to have more than one child. My belief is that over the next five years, the one child policy is going to relax.