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可口可樂:支持女性能提高公司利潤

可口可樂:支持女性能提高公司利潤

Anne VanderMey 2012-10-17
可口可樂計劃到2020年幫助500萬貧困女性獲得穩(wěn)定的收入,。同時,還計劃在2020年前為100多個國家的女性提供培訓,。但它這么做可不是為了慈善,,而是為了提高公司的利潤。因為研究發(fā)現(xiàn),,相比男性,,女性更傾向于把收入花在食品及其他家庭開支方面。

????當然還有很多事情要做,。世界銀行的數(shù)據(jù)顯示,,盡管新興市場中約三分之一的小生意由女性經(jīng)營,但女性經(jīng)營的生意在企業(yè)供應鏈中僅占1%,。生命之聲全球伙伴組織(Vital Voices Global Partnership)首席執(zhí)行官兼總裁愛麗斯?納爾遜表示,,重點關注這一差距是“極有戰(zhàn)略性的”發(fā)展方式。納爾遜和希拉里?克林頓一起創(chuàng)建了生命之聲組織,,致力于在全世界各地資助女性經(jīng)營的企業(yè),。“我們這么做是因為這很明智,。這一點極端重要,,”她說?!斑@種方式改變了女性的價值,。”

????There's certainly a lot to do. Even though roughly one third of small businesses in emerging markets are run by women, according to World Bank data, women run only 1% of the businesses in corporate supply chains. Focusing on that gap is an "extremely strategic" approach to development, says Alyse Nelson, who is CEO and president of Vital Voices Global Partnership. Nelson founded Vital Voices with Hillary Clinton, and has worked to prop up women-run businesses around the world. "This is extremely important: We're doing this because it's smart," she says. "That approach changes the value of women."

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