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桑迪賑災(zāi),,當(dāng)代羅賓漢在行動(dòng)

桑迪賑災(zāi),當(dāng)代羅賓漢在行動(dòng)

Andy Serwer 2012-12-26
桑迪颶風(fēng)襲擊美國(guó)之后,,羅賓漢基金會(huì)牽頭調(diào)集了社會(huì)各界的力量,,籌集了大量資金,投入了大量人力進(jìn)行賑災(zāi),。到目前為止,,羅賓漢基金會(huì)已經(jīng)向桑迪颶風(fēng)的受害者分派了1,760萬(wàn)美元。這種救援還在持續(xù)進(jìn)行中,。而且,,羅賓漢基金會(huì)還臨時(shí)擴(kuò)大了覆蓋范圍,以便幫助更多受到災(zāi)害侵襲的人們,。

????這場(chǎng)颶風(fēng)爆發(fā)后不久,羅賓漢基金會(huì)就成立了一個(gè)由馬弗里克資本公司(Maverick Capital)執(zhí)行合伙人李·安斯利擔(dān)任主席的救災(zāi)委員會(huì),,成員包括辛普森撒切爾公司(Simpson Thatcher)合伙人維多利亞·比約克隆德,、前董事會(huì)成員德克·齊夫,、基爾南風(fēng)險(xiǎn)投資公司(Kiernan Ventures)的彼得·基爾南,以及計(jì)算機(jī)貿(mào)易公司(Computer Trading Corp)CEO彼得·博里什,。該委員會(huì)迅速利用其深厚的關(guān)系網(wǎng)絡(luò)(多為《財(cái)富》500強(qiáng)企業(yè)和各大公司的高管),,為12/12/12演唱會(huì)創(chuàng)建了一個(gè)合作公司名冊(cè)。從聯(lián)合呈現(xiàn)合作伙伴——其中既包括大通銀行(Chase),、通用電氣(GE),、貝萊德(Blackrock)、國(guó)家農(nóng)場(chǎng)保險(xiǎn)(State Farm),、達(dá)美航空(Delta),、百事可樂(lè)(Pepsi)、時(shí)代華納有線(Time Warner Cable)和NRG等美國(guó)本土公司,,還包括許多外國(guó)公司,,比如現(xiàn)代(Hyundai)、三星(Samsung)和雀巢子公司波蘭泉(Poland Spring),,到移動(dòng)支付公司Foursquare,、谷歌(Google)、Facebook,、貝寶(PayPal),、快變(Shazam)和Twitter等數(shù)字合作伙伴,再到麥迪遜廣場(chǎng)花園(Madison Square Garden),、清晰頻道(Clear Channel)和韋恩斯坦公司(Weinstein Company)等活動(dòng)組織者,,這個(gè)名單讀起來(lái)就像是一個(gè)商界名人錄。實(shí)際上,,參與救援活動(dòng)的公司數(shù)量?jī)H次于無(wú)償演出的搖滾明星陣容,而這些明星則包括滾石樂(lè)隊(duì)(The Rolling Stones),、布魯斯·斯普林斯廷,、保羅·麥卡特尼、埃里克·克萊普頓,、艾莉西亞·凱斯,、誰(shuí)人樂(lè)隊(duì)(The Who)和坎耶·維斯特等等(讀者可以在iTunes上觀看這場(chǎng)星光熠熠的演唱會(huì),所得款項(xiàng)將捐給羅賓漢基金會(huì)),。

????桑迪颶風(fēng)的破壞力非常之大,,因此,羅賓漢基金會(huì)不得不改變?cè)姆秶词惯@只是權(quán)宜之策),。迄今為止,,羅賓漢基金會(huì)一直嚴(yán)格恪守自己的使命,即與紐約市的貧困現(xiàn)象作斗爭(zhēng),,幫助這座城市中亟需幫助的人們,。但在當(dāng)前這種情況下,,“我們決定參與新澤西州、長(zhǎng)島和威徹斯特等重災(zāi)區(qū)的救援工作,,”薩爾茲曼說(shuō),。“颶風(fēng)可不管人為劃定的界限,?!奔~約大都市區(qū)的數(shù)百萬(wàn)人,實(shí)際上還包括世界各地的人們,,都在為這個(gè)決定,,以及羅賓漢基金會(huì)所做的種種努力而歡欣雀躍。

????譯者:任文科

????Soon after the storm hit, Robin Hood set up a relief committee which includes board chair Lee Ainslie, Managing Partner of Maverick Capital, board member Victoria Bjorklund, partner at Simpson Thatcher, as well as former board member Dirk Ziff, along with Peter Kiernan of Kiernan Ventures and Peter Borish, CEO of Computer Trading Corp. The committee quickly tapped into its deep network of Fortune 500 companies and executives to create a list of corporate partners for the 12/12/12/ concert that reads like a Who's Who of business. From presenting partner Chase, to GE, Blackrock, State Farm, Delta, Pepsi, Time Warner Cable and NRG, to foreign companies like Hyundai, Samsung and Nestle subsidiary Poland Spring, to digital partners; Foursquare, Google, Facebook, PayPal, Shazam and Twitter, to event organizers Madison Square Garden, Clear Channel and the Weinstein Company. Indeed, the number of businesses helping out was exceeded only by the roster of pro bono rockers which included The Rolling Stones, Bruce Springsteen, Paul McCartney, Eric Clapton, Alicia Keys, The Who, Kanye West and on and on. (The concert is available at iTunes. Proceeds go to Robin Hood.)

????The effect of Sandy was so huge it has caused Robin Hood to alter its mandate, if only temporarily. Until now Robin Hood has stuck strictly to its mission of fighting poverty and helping those in need in New York City. But in this case, "we decided to work in hard hit areas in New Jersey, Long Island and Westchester," says Saltzman. "The hurricane didn't respect boundaries drawn by human beings."? Millions in the New York City area, and indeed around the world are taking joy in that decision and indeed in Robin Hood's efforts overall.

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