底特律車展10大驚喜
2014款大切諾基 ????大切諾基(Jeep Grand Cherokee)近年來(lái)已贏得極大成功,,但馬爾喬內(nèi)比絕大多數(shù)廠商都更善于獨(dú)辟蹊徑。他第三年就對(duì)這款車做了中期改款,,而不是業(yè)內(nèi)通行的第四年,,而且大大超前市場(chǎng)的改款要求——畢竟2012年的銷售比2011年還好。不光是外形大有提升,,這款車還搭載了8速變速器,,還可選裝柴油引擎。不過(guò)這個(gè)戰(zhàn)略不無(wú)風(fēng)險(xiǎn),。加速改款意味著分?jǐn)偝杀镜臅r(shí)間縮短了,,同時(shí)推高了每臺(tái)車的總開(kāi)銷。 |
9. 2014 Jeep Grand Cherokee ????Going where few other automakers have gone before, Sergio Marchionne has taken the very successful Jeep Grand Cherokee and given it a mid-cycle facelift in three years instead of the usual four, and well before the market demanded changes -- 2012 sales were stronger than 2011's. More than its face is getting lifted. The Jeep gets its own eight-speed transmission and a diesel engine option. It is a dangerous strategy, though. Accelerating the design changes means amortizing the costs over a shorter time period and hiking the overhead on each individual unit. |