????雖然iPhone 5最初在美國的銷售狀況良好,，但并不代表它未來會一直熱銷,，尤其是在發(fā)展中市場。如今智能手機市場競爭日益激烈,，而蘋果卻繼續(xù)實行高昂的定價策略,?！救ツ?，蘋果推出了一款新手機?？善鋭艛橙牵⊿amsung）呢？37款,。】而且,，蘋果依然在沿用之前的老辦法,。以其運營iPhone項目的方式為例：蘋果總是把自己當作別人的唯一選擇,。在今年的消費電子產品展上，涌現(xiàn)出許多可以配合iPhone使用的創(chuàng)新產品,，例如，應用方面有電話會議服務提供商PGI推出的一款實用,、清晰的視頻會議程序iMeet,，而在外圍設備方面則有手機殼制造商Lifeproof生產的纖細光滑、具有防震防水功能的iPhone手機殼Fre,。

????但有一批利用iPhone 5新型“閃電”接口的產品卻并未出現(xiàn),。去年,，蘋果放棄30針適配器,，轉而采用名為“閃電”的8針適配器,，讓所有人始料未及,。多年以來,，從汽車制造商到手機殼設計師，所有人都有一款可以通過30針適配器連接iPhone的外圍設備,。而一夜之間,，蘋果卻自行改變了游戲規(guī)則，使價值數(shù)百萬美元的存貨面臨危風險,，迫使許多公司競相對產品進行重新設計,。為了繼續(xù)使用之前的外圍設備，消費者被迫再次花錢購買蘋果的適配器,。這就像是為被劫持的人質支付贖金一樣,。

????當然，在科技界,，修改格式的事并不少見,，但蘋果的做法卻帶來了大量麻煩。蘋果并未盡快向合作伙伴公布這項技術,，而是對閃電適配器的銷售嚴加控制,。想知道為何適用于iPhone 5的音響或電池盒少之又少嗎？原因是iPhone 5發(fā)布六個月以來,，蘋果沒有批準任何一款產品,。規(guī)模最大的電池擴展包制造商之一Mophie的一位代表告訴《財富》（Fortune）雜志，iPhone測試過程費時費力,，令人非常失望,，不過好在該公司已經基本通過了他口中的蘋果公司的“嚴酷考驗”。但蘋果的延誤意味著Mophie錯過了節(jié)日季,，這才是Mophie公司最沮喪的事情,。

????蘋果的嚴酷考驗不僅針對硬件,，也包括應用方面。應用程序制造商AppleStreet Boys花了整整一年時間,，才獲得蘋果方面的批準,，得以發(fā)布其熱門游戲Guess Dat Song。這款游戲是上世紀50年代著名游戲節(jié)目“Name That Tune”的數(shù)字版,，將蘋果iTunes商店的音樂作為其內容來源,。蘋果對于允許應用訪問iTunes內容非常謹慎，AppStreet Boys最終通過重重關卡,，歷時數(shù)月才獲得蘋果的批準,。

????當然，與Appstreet Boys同病相憐的不在少數(shù),。今年的消費電子產品展上，許多應用開發(fā)商都表達了他們對于蘋果所謂“審核”制度的不滿,。人們指責蘋果經?！半S意修改審核標準”，對于iOS應用的準入標準到底如何也始終模糊不清,。庫比蒂諾沉默幾個月之后，提出了各種奇怪的要求,，既有小規(guī)模的系統(tǒng)調整,，也有完全推倒,，重新設計,。iOS審核額外增加的時間與成本迫使許多應用開發(fā)商繞開蘋果,，轉而首先為其競爭對手——谷歌的安卓操作系統(tǒng)——設計應用,。一款允許用戶通過手機控制個人電腦的應用Unified Remote最先登陸安卓系統(tǒng)，而iOS版至今仍未發(fā)布,。

????Even though the iPhone 5 sold well initially in the US, that doesn't mean it will continue to sell well going forward, especially in developing markets. It continues to command a premium price in an increasingly crowded marketplace. (Last year, Apple introduce one new phone. Its arch-rival Samsung? Thirty-seven.) And yet, Apple continues to maintain its old methods. Take the way it runs its iPhone program: as if it is the only game in town.

????At CES this year, there were a number of innovative products available for use with an iPhone—ranging from apps like PGI's iMeet, a truly usable and clear video conferencing program, to peripherals like Lifeproof's Fre, a truly slim and sleek shockproof and waterproof iPhone case.

????But what was missing was an array of products that took advantage of the iPhone 5's new lightning connector. Last year, Apple shocked everyone by summarily discarding its 30-pin adapter and moving to an 8-pin version called lightning. For years everyone from car makers to case designers had made some sort of peripheral that interfaced with the iPhone using its 30-pin adapter. But overnight, Apple changed the game, endangering millions of dollars of inventory and leaving companies scrambling to create new versions of their products. Apple charged consumers a king's ransom for an adapter for use with their old peripheral devices.

????Changing formats is nothing new in the technology world, but it is what Apple did after which is truly troubling. Instead of releasing the technology to its partners immediately, it limited access to the lightning adapter. Wonder why there aren't many stereos or battery cases available for the iPhone 5? That's because Apple hasn't approved any – none, nearly 6 months after the release of the iPhone 5. A rep for Mophie, one of the largest makers of battery extenders, told Fortunethat the process for iPhone testing was exhausting and frustrating but that the company was almost through what he called the Apple "gauntlet." The Apple delay meant that Mophie missed out on the holiday season, a major frustration.

????The Apple gauntlet isn't just a feature of the hardware space; it is also a factor in the app space. It took app makers the AppStreet Boys a full year to get the ok from Apple to release their popular game, Guess Dat Song. The game, which is essentially the digital version of the famous 1950′s game show, "Name That Tune," used the music in Apple's iTunes store as its content source. Apple was extremely reticent to allow an app access to its iTunes catalogue and kept the AppStreet boys jumping through hoops for months, eventually giving them the green light.

????The Appstreet boys are certainly not alone. A number of app developers at CES expressed major frustration with Apple's so-called "testing" apparatus. Apple was accused of constantly "moving the goal post," and being cryptic as to what was and what was not acceptable for entry into its iOS app catalogue. Months of silence from Cupertino were followed by bizarre requests ranging from small tweaks to complete redesigns. The extra time and money associated with the iOS gauntlet had some app developers decide to bypass Apple all together and design their app for the rival Google operating system, Android, first. Unified Remote, an app that allows users to control their PCs using their phones, was first launched on Android and has yet to be launched on iOS.