2013全球汽車高管面臨大考
Alex Taylor III
2013-02-04
新的一年里,全球汽車巨頭的高管將迎來(lái)諸多考驗(yàn),。消費(fèi)者們捉摸不透的口味,、市場(chǎng)的不確定性和宏觀經(jīng)濟(jì)的種種變數(shù)都是汽車行業(yè)的高管們要面對(duì)的問(wèn)題。
????迪特爾?齊澤:梅賽德斯-奔馳公司 ????德國(guó)方面的消息人士稱,齊澤將把自己董事長(zhǎng)的合約延長(zhǎng)至2016年末,。這一做法更多的是押注未來(lái),,而不是對(duì)過(guò)去成就的回報(bào),。在歐洲銷量下滑,,在中國(guó)則面臨更激烈的競(jìng)爭(zhēng),這些都讓梅賽德斯的成績(jī)大打折扣,。因此,,齊澤不得不奮力再戰(zhàn),要讓奔馳登頂豪華車領(lǐng)軍品牌的寶座,,這是他曾承諾要在2020年實(shí)現(xiàn)的宏偉目標(biāo),。 |
????9. Dieter Zetsche: Mercedes-Benz ????German sources are saying that Zetsche will have his chairman's contract extended until the end of 2016. That's more of a bet on the future than reward for the past. Falling sales in Europe and stiffer competition in China have dented Mercedes results, and Zetsche will have to up his game to position the three-pointed star for luxury leadership that he has promised for 2020. |
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