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華裔夫婦打造美國中式快餐王國

華裔夫婦打造美國中式快餐王國

Dinah Eng 2013-02-07
他生在揚(yáng)州,,抗戰(zhàn)期間逃往臺(tái)灣。她生在緬甸,,后來搬到香港。他們?cè)诿绹嘧R(shí),。他父親是個(gè)廚子,,卻從來沒有自己的餐廳。他不想那樣,。40年前,,他借錢開了第一家餐廳。她全力協(xié)助,。如今,,老兩口打理的熊貓餐飲已經(jīng)擁有1500家連鎖店,足跡遍及全美,,總營收超10億,。夢(mèng)想終將照進(jìn)現(xiàn)實(shí)。
程正昌,、蔣佩琪夫婦坐在位于加利福尼亞羅斯米德市的熊貓餐飲集團(tuán)總部?jī)?nèi)。

????靠著儲(chǔ)蓄金和美國聯(lián)邦小企業(yè)署的貸款湊起來的6萬美元以及自家親戚們的免費(fèi)勞動(dòng),,現(xiàn)年65歲的程正昌和62歲的蔣佩琪這對(duì)夫婦在1973年開辦了他們自己的第一家中餐廳,。如今,熊貓餐飲集團(tuán)(Panda Restaurant Group)已經(jīng)成為美國亞洲休閑快餐業(yè)的領(lǐng)軍企業(yè),,2012年的營收超過17億美元,。這家總部位于加利福尼亞羅斯米德市的集團(tuán)公司旗下管理著1,500多家熊貓快餐廳(Panda Express)、聚豐園餐廳(Panda Inn)和Hibachi-San日本料理餐廳,,遍布全美42個(gè)州以及墨西哥首都墨西哥城,。今年是熊貓餐飲集團(tuán)成立40周年。這對(duì)夫妻檔CEO分享了他們的創(chuàng)業(yè)故事:

????程正昌:二戰(zhàn)開始之后的第二年,,我出生在中國的揚(yáng)州,。5歲時(shí),,我們舉家逃往臺(tái)灣,,8年之后,又移居日本,。

????蔣佩琪:我出生在緬甸,,后來隨著全家定居香港并在那里長(zhǎng)大。之后到美國讀大學(xué),,在堪薩斯州鮑德溫的貝克大學(xué)(Baker University)學(xué)習(xí)時(shí)遇到了程正昌,。

????程:我們后來又一起去了密蘇里大學(xué)(the University of Missouri),我在那兒攻讀應(yīng)用數(shù)學(xué)碩士,。佩琪比我多上了幾年,,拿到了電子工程學(xué)博士學(xué)位。當(dāng)時(shí)我在紐約上班,,每個(gè)節(jié)假日去餐廳吃飯都要排隊(duì)等座,。我父親本身就是廚師但卻一直未能擁有自己的餐廳。我不想那樣,,從內(nèi)心來說,,我知道我想要擁有自己的事業(yè)。

????蔣:我倒是從未想過做生意,,我所受到訓(xùn)練是要投身科學(xué)事業(yè),。

????程:我有個(gè)表兄正好在好萊塢租了個(gè)叫Ting Ho的餐廳,但他又不會(huì)講英語,,所以就來找我?guī)兔?。這對(duì)我來說簡(jiǎn)直是個(gè)天上掉餡餅的好事兒,。1972年,我搬到了加州,。在他的餐廳,,我每周工作7天,月薪800美元,。過了幾個(gè)月,,我們倆在工作上出現(xiàn)了一些分歧。當(dāng)時(shí)帕薩迪納市正好有一間餐廳要出租,,于是我父親和我就從我那位表兄那兒借了些錢,,又向聯(lián)邦小企業(yè)署借了一筆貸款,就這么一共湊了6萬美元把那間餐廳盤了下來,。1973年6月8號(hào),,聚豐園餐廳正式開張。我們?nèi)?,包括我父母,、一個(gè)哥哥和一個(gè)妹妹,全都在餐廳里免費(fèi)做事,。當(dāng)時(shí),,我們身上所剩無幾,全家人就擠在圣蓋博市的一間兩居室的公寓里,。佩琪常常來看我們,。我們?cè)?975年結(jié)婚。

????蔣:我們第三個(gè)孩子出生前,,我一直在麥道公司(McDonnell Douglas)和3M公司的工程部門工作,。

????程:我父親1981年去世,我很自然地?fù)?dān)起了餐廳管理者的責(zé)任,。我是個(gè)非常有干勁的人,,喜歡成就感。1982年,,我們?cè)诟裉m代爾市開出了第二家聚豐園餐廳,。

????蔣:我就是在那時(shí)加入了家族生意。

????程:我通過人脈結(jié)識(shí)了唐納修家族,。特里?唐納修是加州大學(xué)洛杉磯分校(UCLA)橄欖球隊(duì)的總教練,,而他的弟弟則是幽谷拱廊商場(chǎng)(the Glendale Galleria)的開發(fā)商。他們邀請(qǐng)我在商場(chǎng)里開一家熊貓快餐廳,。我記得那是1983年10月的事兒,,而這第一家熊貓快餐廳經(jīng)營得不錯(cuò)。因此,,我又開出了更多的餐廳,。1985年那一年,,熊貓快餐廳的門店數(shù)就從5家增長(zhǎng)到了9家。

????蔣:當(dāng)時(shí)的機(jī)會(huì)很好,。前十年,,我們都是在商場(chǎng)里開店。

????Andrew and Peggy Cherng, now 65 and 62, respectively, opened their first Chinese restaurant in 1973 with $60,000 from savings and a Small Business Administration loan, plus relatives who worked for free. Today Panda Restaurant Group is the nation's leader in Asian fast-casual eateries, exceeding $1.7 billion in revenue in 2012. Their Rosemead, Calif., company now manages a total of 1,500 Panda Express, Panda Inn, and Hibachi-San restaurants in 42 states and Mexico City, and it is celebrating its 40th anniversary this year. The co-CEOs' story:

????Andrew Cherng: I was born in Yangzhou, China, two years after World War II started. I was 5 when my family escaped to Taiwan. Eight years later, we moved to Japan.

????Peggy Cherng: I was born in Burma, and my family went to Hong Kong, where I grew up. I came to the United States for college and met Andrew at Baker University in Baldwin, Kans.

????Andrew: We went on to the University of Missouri, where I got a master's degree in applied mathematics. Peggy stayed a couple of years longer to get her Ph.D. in electrical engineering. Every holiday I had, I worked in New York, waiting tables in a restaurant. My father was a chef but hadn't owned his own business. I didn't like that. In my heart of hearts, I knew I wanted to be in business.

????Peggy: I never thought about going into business. I was trained to be in the sciences.

????Andrew: It's just dumb luck that my cousin leased a restaurant in Hollywood called Ting Ho. He didn't speak English and turned to me for help. So in 1972 I moved to California and worked seven days a week in the restaurant, getting paid $800 a month. After a few months, we had some work disagreements and I found a restaurant in Pasadena to take over. My dad and I borrowed some money from that same cousin and got an SBA loan, scraping together $60,000. We opened Panda Inn on June 8, 1973. The whole family -- my parents, a brother and sister -- all worked at the restaurant for free. We lived in a two-bedroom apartment in San Gabriel and didn't have any money. Peggy would come to visit, and we got married in 1975.

????Peggy: I worked in engineering for McDonnell Douglas and Comtal/3M until our third child was born.

????Andrew: My dad passed away in 1981. I was very comfortable taking charge. I'm a driven person and I like to accomplish things. In 1982 we opened another Panda Inn in Glendale.

????Peggy: That's when I joined the family business.

????Andrew: Through my connections, I met the Donahue family. Terry Donahue was the head football coach for UCLA, and his brother Dan was the developer for the Glendale Galleria. They invited me to open a Panda Express in the mall. It was October 1983, and the first Panda Express worked out okay. So I opened more restaurants. In 1985 we went from five to nine stores in one year.

????Peggy: It was opportunity driven. In the first 10 years, we were mall-based stores.

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