奧多比收購(gòu)Behance

時(shí)間：2012年12月

原因：Behance的在線產(chǎn)品主要面向攝影師等創(chuàng)意人員,，已擁有超過(guò)100萬(wàn)忠心耿耿的會(huì)員,。

整合方案：奧多比將Behance的社交功能融入自己的創(chuàng)意云中，這是一款面向創(chuàng)意人員的軟件訂閱服務(wù),。

風(fēng)險(xiǎn)：奧多比是創(chuàng)意軟件業(yè)的翹楚,，但在社交領(lǐng)域，它才剛剛上路,。

收購(gòu)金額：（估計(jì)）1億至1.5億美元

????譯者：項(xiàng)航

Adobe buys Behance

When: December 2012

Why: Behance's online portfolios for creative types, such as photographers, developed a loyal following of more than 1 million members.

How it's being integrated: Adobe(ADBE) will fold this site's social features into Creative Cloud, its subscription-based software service for creatives.

Risk: Adobe is a powerhouse when it comes to design software, but it is still building its social features.

Amount: $100 million to $150 million (estimated)