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硅谷硬件復(fù)興阻力重重

硅谷硬件復(fù)興阻力重重

JP Mangalindan 2013-04-19
消費(fèi)者硬件領(lǐng)域的創(chuàng)業(yè)公司似乎正在迎來(lái)復(fù)興曙光。然而目前一些高調(diào)亮相的案例卻以失敗而告終,。

例證C:電視游戲機(jī)Ouya

????去年6月,當(dāng)游戲業(yè)資深人士朱莉?尤爾曼宣布推出這款99美元的電子游戲機(jī)時(shí),,在市場(chǎng)上引起巨大轟動(dòng),。其理念是:為那些不想掏幾百美元玩游戲的人打造一臺(tái)廉價(jià)游戲機(jī),,并設(shè)置一種容易連接、且基于安卓(Android)系統(tǒng)的開(kāi)源開(kāi)發(fā)環(huán)境,,讓那些最想省錢的草根程序員也能設(shè)計(jì)游戲,。盡管面向消費(fèi)者的正式發(fā)布會(huì)要到6月才開(kāi),但一些成品已開(kāi)始提供給眾籌網(wǎng)站的支持者了,,而初期評(píng)價(jià)并不太好,。如果滿分為10分,科技博客Verge只給這臺(tái)游戲機(jī)3.5分,。它還寫道:“控制桿需要改進(jìn),,界面一團(tuán)糟,我還提到過(guò)這個(gè)設(shè)備沒(méi)有配套產(chǎn)品吧,?”O(jiān)uya很快做出了反應(yīng),,聲明這款預(yù)發(fā)布的硬件產(chǎn)品只是預(yù)發(fā)布的。尤爾曼則在一篇博文中解釋說(shuō),,像復(fù)雜的游戲安裝進(jìn)程這類問(wèn)題將會(huì)在明年夏季得到解決,,不過(guò)很明顯這家初創(chuàng)公司還有很多工作要做。

????當(dāng)然,,這并不表示硬件不會(huì)迎來(lái)“復(fù)興”,。大量像Pebble和Ouya這樣的公司,正在開(kāi)發(fā)最終能證明自己是革命性產(chǎn)品的硬件,。不過(guò),,所謂的“硬件復(fù)興”還有很長(zhǎng)的路要走。

????《財(cái)富》雜志(Fortune)的讀者朋友,,你怎么看這個(gè)現(xiàn)象呢,?請(qǐng)?jiān)谙旅姘l(fā)表評(píng)論。(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)

Exhibit C: Ouya

????The $99 home video game console spearheaded by game industry vet Julie Uhrman generated tons of buzz when it was announced last July. The idea: create a video game console for people who don't want to shell out hundreds and employ an accessible, Android-based open-source development environment so even frugal grassroots coders could put out a game. While the official consumer release isn't until June, units have already begun shipping to Kickstarter backers, and early reviews haven't been so kind. "The controller needs work, the interface is a mess, and have I mentioned there's really nothing to do with the thing?" wrote The Verge, which gave the console a mediocre 3.5 out of 10 rating. Ouya shot back, stating the pre-release hardware being sent out was just that -- pre-release -- and Uhrman clarified in a separate blog post that things like convoluted game install processes will be fixed come summer, but it's clear the startup has a lot of work to do between now and then.

????This isn't to say there won't be a hardware "reawakening," of course. Plenty of companies like Pebble and Ouya are working on hardware that could ultimately prove revolutionary. But the "hardware renaissance" has some way to go yet.

????What do you think, Fortune readers? Chime in with comments below.

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