2011年：水星

????埃德索爾?福特于1937年努力打破了通用汽車（GM）對中高端汽車市場的壟斷地位，不過兩年前,，CEO艾倫?穆拉利讓其一腔心血付之東流,，直接原因就是穆拉利的“同一個福特”戰(zhàn)略。由于缺乏對獨特產(chǎn)品的投資,，以及福特無法對該品牌進行合理定位,，以招徠更加富裕和成熟的顧客，水星已經(jīng)衰敗了多年,。它的終結(jié)意味著美國退休人員協(xié)會（AARP）的旗艦車大侯爵（Grand Marquis）的停產(chǎn),，也導致林肯-水星經(jīng)銷商被迫與以產(chǎn)量為目標的福特銷售點合作。

2011: Mercury

????Edsel Ford's 1937 effort to crack General Motor's dominance of the upper-middle car market was finally euthanized by CEO Alan Mulally two years ago. The immediate cause of death was Mulally's One Ford strategy, but Mercury had foundered for years due to a lack of investment in unique products and Ford's (F, Fortune 500) inability to define the brand in a way that could connect it with more affluent, more mature customers. Its demise meant the end of the Grand Marquis, flagship car of the AARP, and it hurtled Lincoln-Mercury dealers into forced marriages with more volume-oriented Ford outlets.