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中國(guó)反腐倡廉行動(dòng)抑制奢侈品消費(fèi)

中國(guó)反腐倡廉行動(dòng)抑制奢侈品消費(fèi)

Nin-Hai Tseng 2013-04-23
部分分析人士認(rèn)為,,一些奢侈品銷售數(shù)據(jù)弱于預(yù)期,主要是由于消費(fèi)增長(zhǎng)放緩,。但這種放緩更多的是反映了中國(guó)政府反腐行動(dòng)的影響,,而不是中國(guó)消費(fèi)者購(gòu)買力的減弱。正因?yàn)槿绱?,博柏利等奢侈品牌依然把擴(kuò)張的重點(diǎn)放在了中國(guó)等亞太地區(qū),。

????廣而言之,中國(guó)增長(zhǎng)放緩可能拖累全球其他國(guó)家的增速,。因此,,盡管近期的銷售數(shù)據(jù)樂(lè)觀,但博柏利首席執(zhí)行官安吉拉?阿倫德茨仍然警告稱,,全球市場(chǎng)依然面臨壓力,。

????阿倫德茨說(shuō):“我們預(yù)計(jì)全球外部環(huán)境將保持嚴(yán)峻?!?/p>

????不過(guò),,博柏利并沒有對(duì)中國(guó)消費(fèi)者的購(gòu)買力喪失信心。為了提振未來(lái)一年的銷售收入,,博柏利的新設(shè)門店將增加中國(guó)和拉美市場(chǎng)的比重,。

????此舉可能看上去有點(diǎn)怪,但它或許是一個(gè)跡象,,表明在中國(guó)增長(zhǎng)問(wèn)題上,奢侈品公司更看重增長(zhǎng)質(zhì)量,,而不是數(shù)量,。(財(cái)富中文網(wǎng))

????More broadly, slower growth in China could hamper growth across the rest of the world. Despite the positive sales numbers, Burberry Chief Executive Angela Ahrendts warned global markets remain under pressure.

????"We expect the external global environment to remain challenging," Ahrendts said.

????Nonetheless, Burberry hasn't lost its faith in the strength of Chinese consumers. To boost revenue over the next year, Burberry's new outlets will be weighted toward China and Latin America.

????The move might seem curious, but it's perhaps also a sign that companies prefer quality vs. quantity when it comes to growth in China.

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