????我們可以隨意剖析網(wǎng)飛（Netflix）和康卡斯特（Comcast）的策略,，但電視機(jī)從有線電視向互聯(lián)網(wǎng)轉(zhuǎn)移的速度在很大程度上將取決于消費(fèi)者決定在客廳里做什么。鑒于他們已經(jīng)擁有了上網(wǎng)獲取電視節(jié)目（當(dāng)然還有許多可以觀看的視頻）所需要的硬件和軟件工具,，現(xiàn)在所有的目光都在盯著家庭觀眾,。

????據(jù)市場(chǎng)研究公司Diffusion Group發(fā)布的《2013年定義家用消費(fèi)電子產(chǎn)品和網(wǎng)絡(luò)生態(tài)系統(tǒng)報(bào)告》（Defining the In-Home CE and Network Ecosystem 2013）顯示,，在擁有寬帶互聯(lián)網(wǎng)接入服務(wù)的美國(guó)家庭當(dāng)中，一半以上（56％）的家庭現(xiàn)在至少有一臺(tái)電視機(jī)與互聯(lián)網(wǎng)相連接,。美國(guó)約有三分之二的家庭擁有寬帶,。

????雖然觀眾采用各種方式在電視屏幕上觀看從網(wǎng)飛及其他服務(wù)平臺(tái)獲取的互聯(lián)網(wǎng)視頻，但智能電視似乎越來(lái)越受到歡迎,，不過(guò)大多數(shù)人仍然通過(guò)微軟Xbox 360,、索尼（Sony）PS3及任天堂（Nintendo）Wii等游戲機(jī)來(lái)傳輸視頻內(nèi)容。約有62％的家庭擁有這樣一款設(shè)備,，平均而言,，這些設(shè)備約有四分之一的時(shí)間被用于觀看電視。

????但是,，智能電視目前氣勢(shì)強(qiáng)盛,，增速超過(guò)了Roku或Apple TV等專用的“互聯(lián)網(wǎng)至電視”設(shè)備（即流媒體機(jī)頂盒）。約有14％的寬帶家庭用戶擁有一款專用設(shè)備,，同時(shí)約有25％的寬帶家庭用戶擁有一款智能電視,。過(guò)去一年以來(lái)，智能電視的擁有量增長(zhǎng)了一倍,，而專用設(shè)備的擁有量?jī)H增長(zhǎng)了兩個(gè)百分點(diǎn),。但據(jù)這份報(bào)告稱，目前實(shí)際上只有約三分之二的智能電視是與互聯(lián)網(wǎng)連接的,。

????另一份來(lái)自市場(chǎng)研究公司NPD集團(tuán)的報(bào)告發(fā)現(xiàn),，到明年，所有這些將互聯(lián)網(wǎng)與電視相連接的方式將超越通過(guò)藍(lán)光播放器與電視相連接的方式?，F(xiàn)在,，通過(guò)藍(lán)光播放器連接的用戶人數(shù)高于通過(guò)智能電視連接的用戶人數(shù)，但是這個(gè)狀況正在迅速發(fā)生變化——成為消費(fèi)者不再通過(guò)光碟看電影的另一個(gè)標(biāo)志,。NPD集團(tuán)題為《互聯(lián)家庭》（Connected Home）的這份報(bào)告還發(fā)現(xiàn),，在有電視機(jī)與互聯(lián)網(wǎng)相連接的家庭當(dāng)中，有40％通過(guò)網(wǎng)飛觀看視頻,，17％觀看YouTube視頻,，11％通過(guò)Hulu觀看電影和電視節(jié)目。（財(cái)富中文網(wǎng))

????譯者：iDo98

????We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software tools to access TV online -- and, of course, lots of videos to watch -- all eyes are on home viewers.

????More than half of them -- 56% of all households with broadband Internet access -- now have at least one TV set connected to the Internet, according to a report from Diffusion Group, "Defining the In-Home CE and Network Ecosystem 2013." About two-thirds of the nation's homes have broadband.

????While viewers use a variety of means to get Internet video from Netflix and other services onto their TV screens, it appears that smart TVs are increasingly in favor, though most people are still porting video content through game consoles like the Xbox 360 (MSFT), the Sony PS3 (SNE), and the Nintendo Wii (NTDOY). About 62% of households own such a device, which are used about a quarter of the time for TV viewing, on average.

????But smart TVs are coming on strong, growing faster than dedicated Internet-to-TV devices like Roku or Apple TV (AAPL). About 14% of broadband households own a dedicated device, while about 25% own a smart TV. Ownership of smart TVs has doubled over the past year, while ownership of dedicated devices grew by only two percentage points. But only about two-thirds of smart TVs are actually connected to the Internet, according to the report.

????Another report, this one from NPD Group, found that by next year, all of these means of connecting the Internet to TVs will eclipse connections via Blu-ray players. For now, more people are connected through Blu-rays than through smart TVs, but that's swiftly changing -- another sign of people moving away from movies on discs. The NPD Group report, "Connected Home," also found that 40% of households with Internet-connected TVs watch videos from Netflix, 17% watch YouTube (GOOG) videos, and 11% watch movies and TV shows via Hulu.