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嬰兒食品公司成長(zhǎng)記

嬰兒食品公司成長(zhǎng)記

Shelley DuBois 2013-05-24
創(chuàng)立短短七年,嬰兒食品公司幸福家庭在美國(guó)的市場(chǎng)份額已達(dá)到4%,,它剛剛被達(dá)能收購(gòu),。下一步,這家風(fēng)靡紐約的袋裝有機(jī)嬰兒和兒童食品公司將目光瞄準(zhǔn)了中國(guó)市場(chǎng),。家長(zhǎng)們,,除了玻璃罐裝糊狀食品,你還可以給孩子嘗點(diǎn)別的,。

????讓我們來(lái)看看嘉寶(Gerber)嬰兒食品公司,。維斯蘭表示,,幸福家庭公司剛剛成立時(shí),“嘉寶已擁有美國(guó)80%的市場(chǎng)份額,。對(duì)于嘉寶而言,,沒(méi)有理由要浪費(fèi)時(shí)間改變目前的格局,破壞其已經(jīng)占主導(dǎo)地位的領(lǐng)域,?!边_(dá)能集團(tuán)的資源應(yīng)該可以幫助幸福家庭公司繼續(xù)增加美國(guó)市場(chǎng)份額。

????當(dāng)然,,這次合作還應(yīng)該擴(kuò)大幸福家庭公司的全球業(yè)務(wù)覆蓋面,,特別是中國(guó)業(yè)務(wù)。維斯蘭在安永公司2011年戰(zhàn)略增長(zhǎng)論壇上接受采訪(fǎng)時(shí)表示,,中國(guó)的中產(chǎn)階級(jí)正在壯大,,“他們想要購(gòu)買(mǎi)美國(guó)生產(chǎn)的嬰兒食品,為自己的孩子購(gòu)買(mǎi)最好的食品,。[我們]對(duì)中國(guó)市場(chǎng)有著深厚的興趣,,而且我們不能忽視中國(guó)這個(gè)與眾不同的市場(chǎng)?!?/p>

????幸運(yùn)的是,,達(dá)能集團(tuán)40%的嬰兒營(yíng)養(yǎng)食品業(yè)務(wù)來(lái)自亞太地區(qū),而中國(guó)是其中最大的市場(chǎng),。達(dá)能集團(tuán)正繼續(xù)擴(kuò)大它在中國(guó)的發(fā)展,。5月20日,達(dá)能集團(tuán)與中國(guó)蒙牛乳業(yè)(China Mengniu Dairy)簽署了一份新的協(xié)議,。

????如果一切按計(jì)劃進(jìn)行,,此次收購(gòu)應(yīng)該會(huì)創(chuàng)造出一個(gè)更加強(qiáng)大的幸福家庭公司,。(財(cái)富中文網(wǎng))

????翻譯:?jiǎn)虡?shù)靜/汪皓

????So move over Gerber. When Happy Family launched, Visram says,"Gerber in the U.S. owned 80% of the market. For them, why take the time to change that up and disrupt a category that they already dominated?" Danone's resources should help the company continue to gain market share in the U.S.

????And of course, the partnership should extend the company's global reach, especially in China. The Chinese middle class is growing, Visram said during an interview at Ernst & Young's 2011: "They're looking for American-made baby food and they're looking for the very best for their baby. [We've] just had tremendous interest in the Chinese market, and it is a phenomenal market that can't be overlooked."

????Lucky for her, 40% of Danone's baby nutrition business comes from the Asia-Pacific, with China as the largest market. Danone continues to expand in the country -- on May 20, it signed a new deal with China Mengniu Dairy.

????If all goes as planned, the acquisition of Visram's company should create one more even bigger happy family.

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