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虛擬游戲開發(fā)天才回歸現(xiàn)實世界

虛擬游戲開發(fā)天才回歸現(xiàn)實世界

John Gaudiosi 2013-06-28
大名鼎鼎的游戲《模擬人生》和《模擬城市》的開發(fā)者正在打造一家新公司,,而這家新公司的目標是跳出虛擬世界,,回歸現(xiàn)實生活,開發(fā)出能和人們的真實生活和真實角色聯(lián)系起來的新型游戲,。

????今天的玩家通過社交媒體呼吁變革,,同時確實影響了游戲業(yè)發(fā)展和游戲相關政策,,還讓像微軟公司這樣的巨頭改變了Xbox One的相關政策,對此您怎么看,?

????我認為很好,,因為這就是我一直以來深信不疑的事情——讓玩家深度參與進來,不僅是游戲發(fā)售以后,,還要在發(fā)售前請他們參與,,聽取他們的意見。游戲正在成為玩家之間的基礎社區(qū),,他們在社區(qū)里做一些很了不起的事情,,包括分享內(nèi)容,開展競賽,,建立社交關系,。這是我感興趣的游戲類型,同時也是游戲業(yè)目前的發(fā)展方向,。我傾向于把游戲迷,,尤其是那些鐵桿游戲迷看成共同開發(fā)者。這些人對我們的項目富有激情,,他們會把我們的游戲推薦給其他人,,讓他們也一起玩。他們越是覺得自己在開發(fā)過程中有一定的主動權,,而不僅僅是客戶的話,,結果就會越好。微軟這樣的公司坐下來認真傾聽,、理解玩家的需求,,同時予以回應,很觸動我。一家規(guī)模這么大的公司能這么積極響應用戶需求很了不起,。正是這些公司讓我們能夠留在這個行業(yè),,繼續(xù)開發(fā)游戲。

????另一方面,,這也是互聯(lián)網(wǎng)特有的現(xiàn)象,,即5%的人制造了所有的不和諧音。有時候他們代表了其余95%的人,,有時候則沒有,。很多時候這5%的人會提出一些匪夷所思的復雜功能,而作為一個游戲設計人員,,你明白這么做會讓大部分人沒法玩這種游戲,。有些人會希望你只給超級死忠粉絲設計游戲,這樣一來我們就會把其他95%的玩家拒之門外,,所以必須清醒地理解他們的意見,。不過當這5%的人真的代表了其他95%的人的想法時,那就是很有價值的意見了,。(財富中文網(wǎng))

????譯者:清遠

????What are your thoughts of the power that gamers have now to voice change through social media and actually impact game development and game policies and move a giant like Microsoft to change its Xbox One policies?

????That part I think is great because that's something that I've always believed in -- getting the players very involved not just after the game ships, but even before and try to listen to them. The kind of games I'm interested in, and actually the way games are going, is they're becoming far more baseline communities of people playing the game and doing a lot of cool stuff peer-to-peer, whether it's content sharing or competition or forming social connections. I tend to think of the fan base, especially the hardcore fan base, as co-developers. These people with a passion for your project are going to go out and sell your game to other people and pull other people in. The more they feel like they have some ownership over the process and they're not just kind of customers, the better. To see a company like Microsoft actually sit back, listen, and understand the fans and respond to them is impressive. For a company that size to be that responsive is great. These companies are the ones that obviously keep us in business and allow us to make games.

????On the other side there's the Internet thing where 5% of the people are making all the noise. Sometimes they represent the other 95%, sometimes they don't. A lot of times the 5% are asking for ridiculously elaborate features, and as a game designer you know that's going to make the game inaccessible to everybody else. There are these people that want you to push a franchise in a super hardcore direction, and therefore we're going to close it off to 95% of the players, so you have to understand what kind of feedback that they're giving you. But when it's something that's 5% representing the other 95 that will probably feel the same way, then I think it's really valuable.

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