2013年上半年車市勝負大盤點
產(chǎn)品類別:輸家 敞篷車 ????據(jù)《汽車新聞》(Automotive News )報道,盡管整個汽車行業(yè)保持向好趨勢,,但敞篷車的銷量在過去四年里基本持平,,只占汽車市場1%的份額,比大蕭條之前有明顯下降,。2008年時,,敞篷車的份額大概還在1.8%左右,。不過如果有新的敞篷車型能夠抓住廣大消費者的眼球的話,敞篷車的市場份額可能會很快回彈,。說到底,,敞篷車基本上是一種時尚產(chǎn)品,只需要一兩款搶眼的車型就可以重新點燃這個市場的熱情,。 |
Product segment: Loser Convertibles ????Automotive News reports that convertible sales have been basically flat for the past four years despite rising industry results. They now account for just 1% of the market. That's a steep drop from the heady days before the Great Recession, when drop-top share stood at 1.8% as recently as 2008. Those numbers could reverse in a hurry if a couple of models catch the public fancy. Convertibles are basically fashion items, and it would only take an eye-catcher or two to reignite the segment. |