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2013年上半年車市勝負大盤點

2013年上半年車市勝負大盤點

Alex Taylor III 2013-07-18
現(xiàn)在是時候點評一下上半年車市的贏家和輸家了。隨著6月過去,,今年上半年車型,、動力技術、品牌銷量,、國際車市,、公眾認知等指標的贏家和輸家都已經(jīng)一目了然。

產(chǎn)品類別:輸家

敞篷車

????據(jù)《汽車新聞》(Automotive News )報道,盡管整個汽車行業(yè)保持向好趨勢,,但敞篷車的銷量在過去四年里基本持平,,只占汽車市場1%的份額,比大蕭條之前有明顯下降,。2008年時,,敞篷車的份額大概還在1.8%左右,。不過如果有新的敞篷車型能夠抓住廣大消費者的眼球的話,敞篷車的市場份額可能會很快回彈,。說到底,,敞篷車基本上是一種時尚產(chǎn)品,只需要一兩款搶眼的車型就可以重新點燃這個市場的熱情,。

Product segment: Loser

Convertibles

????Automotive News reports that convertible sales have been basically flat for the past four years despite rising industry results. They now account for just 1% of the market. That's a steep drop from the heady days before the Great Recession, when drop-top share stood at 1.8% as recently as 2008. Those numbers could reverse in a hurry if a couple of models catch the public fancy. Convertibles are basically fashion items, and it would only take an eye-catcher or two to reignite the segment.

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