Happier公司

參賽亮點(diǎn)：娜塔莉?高根是前蘇聯(lián)的猶太難民,，她在去年二月推出了應(yīng)用程序Happier。高根稱(chēng)其為“口袋里的情感書(shū)架”。用戶(hù)可以上傳一切能讓自己開(kāi)心的東西,，從記錄日常生活中點(diǎn)滴成功的帖子（“我拿了個(gè)特棒的停車(chē)位,！”）到最喜愛(ài)的食物或地方的照片。這個(gè)應(yīng)用程序只是萬(wàn)里長(zhǎng)征的第一步,。高根想把快樂(lè)事業(yè)打造成一個(gè)媒體公司和生活方式的品牌,。除了Happier電視和Happier視頻，高根還設(shè)想針對(duì)其他Happier產(chǎn)品的許可經(jīng)營(yíng),，如服裝,、汽車(chē)，甚至一家Happier航空公司,。

評(píng)委點(diǎn)評(píng)：Wasserman媒體集團(tuán)CEO卡塞?瓦瑟曼表示：“我不確定Happier是否能輕松擊退競(jìng)爭(zhēng)對(duì)手,。”

Optensity公司

參賽亮點(diǎn)：許多坐擁海量數(shù)據(jù)的公司面臨著同一個(gè)問(wèn)題：如何理解這些數(shù)據(jù)的真實(shí)含義,。三年前,，當(dāng)時(shí)還在反恐咨詢(xún)機(jī)構(gòu)A-T Solutions公司擔(dān)任副總裁的帕梅拉?艾莉亞就發(fā)現(xiàn)了這個(gè)問(wèn)題,，而且捕捉到了其中的商機(jī),。艾莉亞攜手 IT工程師斯科特?齊默一起創(chuàng)建了Optensity公司，他們推出的第一款產(chǎn)品AppSymphony主要應(yīng)用于情報(bào)監(jiān)視和偵察社區(qū)（Intelligence Surveillance and Reconnaissance,，簡(jiǎn)稱(chēng)ISR）,，目前已有三家客戶(hù)正在用它剖析監(jiān)測(cè)數(shù)據(jù)。借助這款產(chǎn)品,，客戶(hù)可以迅速做出決策,，而且無(wú)需擔(dān)憂(yōu)數(shù)據(jù)的位置、格式化方式和演變方式,。

評(píng)委點(diǎn)評(píng)：Greycroft公司的普通合伙人丹娜?塞托表示：“Optensity的客戶(hù)定位比較模糊,，我認(rèn)為應(yīng)該給出一個(gè)具體的用戶(hù)案例?？梢哉?wù)剟?chuàng)業(yè)者的背景和Optensity的發(fā)展方向,。”

優(yōu)勝者：AnyRoad以壓倒性選票獲勝,。正如雅菲兄弟在賽后的頭腦風(fēng)暴科技晚宴上說(shuō)的,，他們現(xiàn)在面臨著一個(gè)新的挑戰(zhàn)：拿著Herman Miller公司提供的可觀獎(jiǎng)金，怎么裝修舊金山的辦公室才最好呢,？(財(cái)富中文網(wǎng)）

????譯者：珠珠

Happier

The pitch: ? A Jewish refugee from Soviet Russia, NatalyKoganKogan rolled out Happier last February, an app she describes as an "emotional bookshelf in your pocket." Users upload anything that makes them happy, from posts chronicling their small daily success stories ("I got a great parking spot!") to photos of their favorite foods or places. The Happier app is only the first step along the way, however, and Kogan hopes to build the business into a media company and lifestyle brand. In addition to "Happier TV" and "Happier Videos," Kogan envisions licensing Happier products, like clothes, cars, even a Happier airline.

Judge's comment: "I'm not sure Happier is a business that's easily defensible against others," remarked Casey Wasserman, CEO of the Wasserman Media Group.

Optensity

The pitch:? The problem facing many organizations sitting atop massive amounts of data is how to make any sense of it. Three years ago, Pamela Arya, then a vice president at the counterterrorism firm A-T Solutions, recognized and seized the opportunity. She co-founded Optensity with IT engineer Scott Zimmer and built AppSymphony, a product largely used within the Intelligence Surveillance and Reconnaissance, or "ISR," community by three clients to make sense of surveillance data.With it, clients can make decisions quickly without worrying about where the data is located, how it's formatted, and how it's changing.

Judge's comment: "It's a little murky who your customer base is," Settle commented. "I think you need to give a very specific use case. … Talk about your background, and offer a little vision of where it [Optensity] is going."

The winner: AnyRoad, by a landslide. As the Yaffe brothers put it at a Brainstorm Tech dinner post-victory, they have another challenge now: how to furnish their San Francisco offices with all that new Herman Miller loot.