英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部
10. 未來前景 英菲尼迪比林肯抱負(fù)更遠(yuǎn)大。它將開發(fā)高端獨(dú)家產(chǎn)品,,通過單一的經(jīng)銷商銷售,,同時還雄心勃勃地要在全球市場攻城掠地。 而林肯將采用共享技術(shù),、由福特-林肯經(jīng)銷商銷售,,同時放緩海外擴(kuò)張的腳步,從而使資本獲得更高的利用率,。
林肯顯然能為股東帶來不錯的回報,,但英菲尼迪的聲勢更猛。同時鑒于德?尼琛的赫赫戰(zhàn)績,,它應(yīng)該能在躋身世界豪華車廠商陣營的進(jìn)程中擁有更大勝算,。 優(yōu)勢方:英菲尼迪(財富中文網(wǎng)) ????譯者:清遠(yuǎn)?? |
10. Prospects Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities. Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad. Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier. Advantage: Infiniti????? |