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英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

Alex Taylor III 2013-08-30
從高端品牌向真正的奢侈品牌進(jìn)軍堪稱驚險的一跳。眼下,,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級豪車陣營進(jìn)發(fā),。誰能率先撞線?我們不妨從品牌定位,、市場優(yōu)勢,、歷史沉淀、未來前景等方面作一番對比,。

10. 未來前景

英菲尼迪比林肯抱負(fù)更遠(yuǎn)大。它將開發(fā)高端獨(dú)家產(chǎn)品,,通過單一的經(jīng)銷商銷售,,同時還雄心勃勃地要在全球市場攻城掠地。

而林肯將采用共享技術(shù),、由福特-林肯經(jīng)銷商銷售,,同時放緩海外擴(kuò)張的腳步,從而使資本獲得更高的利用率,。

林肯顯然能為股東帶來不錯的回報,,但英菲尼迪的聲勢更猛。同時鑒于德?尼琛的赫赫戰(zhàn)績,,它應(yīng)該能在躋身世界豪華車廠商陣營的進(jìn)程中擁有更大勝算,。

優(yōu)勢方:英菲尼迪(財富中文網(wǎng))

????譯者:清遠(yuǎn)??

10. Prospects

Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities.

Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad.

Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier.

Advantage: Infiniti?????

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