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英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

Alex Taylor III 2013-08-30
從高端品牌向真正的奢侈品牌進(jìn)軍堪稱驚險(xiǎn)的一跳。眼下,,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級豪車陣營進(jìn)發(fā),。誰能率先撞線?我們不妨從品牌定位、市場優(yōu)勢,、歷史沉淀,、未來前景等方面作一番對比。

8. 未來產(chǎn)品

G37是英菲尼迪的拳頭產(chǎn)品,它經(jīng)過全新設(shè)計(jì)并更名為Q50(見上圖)后,,作為2014款已于8月上市,。與梅賽德斯-奔馳聯(lián)合研發(fā)的較小的Q30將作為2015款發(fā)售。2016年將推出四款更新的或經(jīng)重新設(shè)計(jì)的車型,。

今年春天林肯推出了中型車MKZ,,一年之后將推出基于福特Escape開發(fā)的MKC緊湊型酷越車。從銳界(Edge)脫胎而來的全新中型酷越車和來自“金?!奔易宓娜叽甾I車分別要到2015年和2016年才能面世,,因此林肯的高管已經(jīng)對新產(chǎn)品乏善可陳公開表示不滿了。

優(yōu)勢方:英菲尼迪????

8. Future products

The redesign of Infiniti's G37 sedan, now known as the Q50 (above) and the brand's big seller, hit the market in August as a 2014 model. Sales of the smaller Q30, developed with Mercedes-Benz will start in the 2015 model year. Four more new or redesigned models are due out by 2016.

Lincoln brought out the MKZ midsize sedan this spring and follows with the MKC compact crossover based on the Ford Escape a year from now. A new mid-size crossover derived from the Edge and a full-size sedan from the Taurus family aren't due until 2015 and 2016 respectively, and Lincoln executives have publically complained about a lack of fresh product.

Advantage: Infiniti???

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