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社交媒體熱潮五大明星公司

社交媒體熱潮五大明星公司

《財(cái)富》 2013-09-09
社交媒體誕生近10年來(lái),,越來(lái)越多的公司都開(kāi)始全面使用社交工具,,工商業(yè)界在社交媒體領(lǐng)域的支出也越來(lái)越高。美國(guó)研究機(jī)構(gòu)今年2月的一項(xiàng)調(diào)查顯示,,未來(lái)五年,,各公司用于社交媒體的營(yíng)銷(xiāo)預(yù)算將會(huì)翻一番。而在這股潮流中,,我們今天介紹的5家公司堪稱(chēng)明星,。

最佳小公司

首輪資本公司

為了與更大的風(fēng)投公司競(jìng)爭(zhēng),首輪資本公司為其投資的公司打造了一個(gè)平臺(tái),。

????公司網(wǎng)站及社交媒體賬號(hào):firstround.com; @firstround

????來(lái)自費(fèi)城的風(fēng)險(xiǎn)投資公司首輪資本公司(First Round Capital)是一家很小的公司:公司只有七名投資專(zhuān)家和24名其他崗位的員工,。不過(guò)在配置社交網(wǎng)絡(luò)工具方面,,首輪資本公司的表現(xiàn)遠(yuǎn)遠(yuǎn)超過(guò)它的規(guī)模。

????過(guò)去兩年,,致力于初期投資的首輪投資公司為它投資的公司打造了一個(gè)私人數(shù)字網(wǎng)絡(luò),,類(lèi)似于點(diǎn)評(píng)網(wǎng)站Yelp與問(wèn)答網(wǎng)站Quora的結(jié)合,還有一點(diǎn)商務(wù)社交網(wǎng)站LinkedIn的影子,。如今,,這個(gè)網(wǎng)絡(luò)已經(jīng)成為時(shí)間寶貴的創(chuàng)業(yè)者們尋求幫助的平臺(tái),可以為創(chuàng)業(yè)者們提供從債務(wù)融資到為資深軟件工程師支付多少薪酬等各個(gè)方面的建議,。

????當(dāng)然,,這個(gè)工具不僅僅只針對(duì)創(chuàng)業(yè)者。在首輪資本所投資的公司中,,營(yíng)銷(xiāo)人員,、工程師和銷(xiāo)售人員也會(huì)在聚集在這一論壇里。社交平臺(tái)使首輪資本不同于其競(jìng)爭(zhēng)對(duì)手,。此外,,融資人也可以直接感受到社交軟件的強(qiáng)大?!芪?亨佩爾

????

Best in small business

First Round Capital

To compete with bigger venture firms, First Round built a platform for its portfolio companies.

????firstround.com; @firstround

????Philadelphia-based venture firm First Round Capital is a pretty small outfit: It has seven investment professionals and 24 other employees in various support roles. But when it comes to deploying social-networking tools, First Round punches above its weight.

????Over the past two years the firm, which specializes in early-stage bets, has built a private digital network for its portfolio companies -- think Yelp meets Quora with a dash of LinkedIn -- that has become the go-to resource for time-starved entrepreneurs seeking advice on everything from debt funding to figuring out how much to pay a senior software engineer.

????The tool isn't just for founders; the private site is also a forum for the marketers, engineers, and salespeople who work for First Round-backed companies. The social platform helps differentiate First Round from its rivals. It also gives the financiers direct insight into the power of social software. --Jessi Hempel?

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