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貝佐斯解密新款Kindle Fire HDX

貝佐斯解密新款Kindle Fire HDX

JP Mangalindan 2013-09-27
貝佐斯親自向《財(cái)富》展示了亞馬遜更輕,、更快的新款Kindle系列平板電腦,,當(dāng)然,還有它最新的遠(yuǎn)程客戶(hù)務(wù):?jiǎn)?dòng)服務(wù)后,,亞馬遜工程師就會(huì)出現(xiàn)在小視頻窗口中,,面對(duì)面地為你答疑解惑,甚至能在你的平板上畫(huà)指示箭頭,,手把手地教你解決問(wèn)題,,或者干脆替你完成相應(yīng)的工作。
????亞馬遜首席執(zhí)行官杰夫?貝佐斯說(shuō):“人們想要的設(shè)備是能同時(shí)兼顧工作和娛樂(lè)兩方面需求的設(shè)備,。他們不想為了工作帶一款設(shè)備,,為了休閑再帶一款設(shè)備?!?圖片來(lái)源:亞馬遜公司

????在亞馬遜(Amazon)總部的一間小會(huì)議室里,,現(xiàn)年49歲的公司首席執(zhí)行官杰夫?貝佐斯手持黑色記號(hào)筆在書(shū)寫(xiě)板上奮筆疾書(shū),,分三部分簡(jiǎn)要闡述他的設(shè)備戰(zhàn)略,。亞馬遜將于本周發(fā)布一系列新的平板電腦產(chǎn)品,,其中包括7寸和8.9寸的Kindle Fire HDX,,以及經(jīng)過(guò)重新設(shè)計(jì)的7英寸Kindle Fire HD。這三款產(chǎn)品本周將在Amazon.com上開(kāi)始預(yù)訂,,屆時(shí)三款產(chǎn)品的價(jià)格均將極具競(jìng)爭(zhēng)力,。7寸版HDX的售價(jià)將為229美元,8.9寸版HDX的售價(jià)將為379美元,,而Kindle Fire HD的售價(jià)為139美元,。

????貝佐斯目光灼灼地說(shuō):“我們?cè)O(shè)備業(yè)務(wù)的愿景和戰(zhàn)略的第三點(diǎn)將在今天大白于天下,在此我想向諸位重點(diǎn)介紹一項(xiàng)功能,。”

????上述新款Kindle設(shè)備遵循貝佐斯三大戰(zhàn)略理念的前兩條:好的產(chǎn)品應(yīng)該物美而價(jià)廉,;亞馬遜應(yīng)該在人們使用設(shè)備的過(guò)程中、而不是購(gòu)買(mǎi)設(shè)備的那一刻賺錢(qián),。兩款Fire HDX設(shè)備的定價(jià)與谷歌(Google)Nexus 7以及Nexus 10的大致相當(dāng),但谷歌這兩款A(yù)ndroid平板電腦的工業(yè)設(shè)計(jì)都不及亞馬遜,;另外,,它們的功能也比不上亞馬遜Fire HDX,后者采用四核2.2 GHz Snapdragon 800處理器以及雙核Adreno 330圖形芯片,,速度更快,。

????Inside a small conference room at Amazon headquarters, Jeff Bezos is briskly writing on a dry erase board in black marker. The 49-year-old CEO is spelling out the three parts of his device strategy, which is behind a new line of tablets Amazon (AMZN) is announcing this week: the 7- and 8.9-inch Kindle Fire HDX and a redesigned 7-inch Kindle Fire HD. When preorders start this week via Amazon.com, all three will be competitively priced. The 7-inch HDX will sell for $229, an 8.9-inch version for $379, and the HD will go for $139.

????"A third leg of our vision and strategy for the device business is going to come into focus today, especially when I show you one particular feature," says Bezos with a gleam in his eye.

????These new Kindles obey the first two laws of the Bezos philosophy -- that premium products should be sold at non-premium prices and that Amazon should make money when people use its devices, not when people buy them. Pricing of the Fire HDX matches that of Google's (GOOG) Nexus 7 and 10, but neither Android tablet quite sports the industrial design of Amazon's. They're also edged out when it comes to features, thanks to the HDX models' faster quad-core 2.2 GHz Snapdragon 800 processor and dual-core Adreno 330 graphics chip.

????8.9寸Kindle Fire十分輕薄,。圖片來(lái)源:JP Mangalindan/ Fortune.com

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