????王雪紅和HTC顯然不想束手待斃。為了不在Android一棵樹(shù)上吊死,，HTC正和微軟就制造Windows Phone手機(jī)一事展開(kāi)談判,，不過(guò)目前還沒(méi)有取得任何成果。上周又傳來(lái)消息,，HTC正為電子商務(wù)巨頭亞馬遜（Amazon）研發(fā)三款智能手機(jī)，作為其免費(fèi)手機(jī)推出,。亞馬遜在Kindle Fire平板電腦身上已取得了不小的成功,，這筆訂單對(duì)于HTC稱得上是雪中送炭。

????這真是條不錯(cuò)的消息,。但接下來(lái)幾條新聞可就不怎么樣了：臺(tái)灣《蘋(píng)果日?qǐng)?bào)》（Apple Daily）稱HTC和聯(lián)想的管理層正就并購(gòu)一事展開(kāi)談判，聯(lián)想或?qū)⑷〉肏TC品牌所有權(quán),。這樣的新聞不是第一次,。無(wú)論是華為還是別的PC制造商打算收購(gòu)HTC，我們都不意外,。PC和移動(dòng)設(shè)備之間的界限越來(lái)越模糊,。智能手機(jī)/平板電腦制造商和PC制造商整合是大勢(shì)所趨,。HTC最終落入別人手中或許在兩年內(nèi)就會(huì)發(fā)生。

????HTC的興衰史令人唏噓,，我們不禁回想起同病相憐的Palm,、諾基亞和黑莓，更不用提惠普（Hewlett-Packard）和戴爾（Dell）智能手機(jī)市場(chǎng)的慘敗了,。這正可謂是“人面不知何處去，桃花依舊笑春風(fēng)”,。Android已成長(zhǎng)為全球最受歡迎的操作系統(tǒng),，但生產(chǎn)出第一部Android手機(jī)的HTC卻風(fēng)光不再,。HTC曾經(jīng)制造出不少非常優(yōu)秀的Android手機(jī)，但這些還遠(yuǎn)遠(yuǎn)不夠,。

????HTC的衰敗應(yīng)當(dāng)令所有智能手機(jī)生產(chǎn)和銷(xiāo)售商三思：似乎沒(méi)有哪家公司能逃脫銷(xiāo)量急劇下滑并從此一蹶不振的命運(yùn)。在智能手機(jī)市場(chǎng),，每家公司都有軟肋,。(財(cái)富中文網(wǎng))

????譯者：項(xiàng)航?

????Wang and HTC are clearly not wanting to go down without a fight. The company is talking with Microsoft about installing Windows Phone software as a "separate option" on its Android phones, although how this would work exactly remains unclear. This week, another report said HTC is developing three smartphones with Amazon, devices that the retail giant may offer for free. Amazon has had limited success with its Kindle Fire tablets, but such a deal could give HTC a needed boost.

????That's the good news. Now the not-so-good: On Friday, Taiwan's Apple Daily reported that executives at HTC and Lenovo were in acquisition talks for a deal that would let Lenovo take over the HTC brand. Such rumors aren't new, nor are rumors that Huawei or other PC makers might buy HTC. In the same way that lines are blurring between PCs and mobile devices, smartphone/tablet companies and PC makers are likely to consolidate. Increasingly, an HTC takeover seems likely within two years.

????The decline of HTC echoes those of Palm, Nokia, and BlackBerry, not to mention the failed efforts of giants like Hewlett-Packard (HPQ) and Dell (DELL) to gain a foothold in the smartphone market. What makes HTC's situation unique is it's the first smartphone maker to power its phones with Android, which continues to be the most popular mobile OS in the world. HTC makes some of the best Android phones in the market, but that's not enough anymore.

????And that should give pause to all companies manufacturing and selling smartphones: No one seems exempt from a quick and irreversible decline in sales. In this market, every competitor is vulnerable.