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職業(yè)電子競技賽事成大牌贊助商新戰(zhàn)場

職業(yè)電子競技賽事成大牌贊助商新戰(zhàn)場

John Gaudiosi 2013-11-08
職業(yè)電子競技賽事越來越流行,,吸引的參與者和觀眾越來越多,廣告價值一路走高,。包括可口可樂、英特爾等公司在內,,越來越多的大牌公司開始贊助這些賽事,。

????職業(yè)選手往往要利用大學的空余時間訓練,,同時還要犧牲一些其他的東西才能參加大型賽事。和很多實際運動一樣,,讓頂尖職業(yè)高手展開巔峰對決的窗口也是有限的,。除了要掙錢,,獲得贊助并享有免費差旅和住宿,一些職業(yè)選手還需要經紀人,。

????曾經是職業(yè)選手,、現(xiàn)在則擔任比賽解說人的尼克?“無味”?普羅特說:“多年來我一直是自己的經紀人,自己談合同,,管理日程,,還有找新活。而現(xiàn)在電子競技管理集團(eSports Management Group)幫我打理這一切和其他更多事情,。自從與他們合作后,,我的生活品質提高了上千倍。代理制度絕對必不可少,。這樣,,經紀人就能幫著打理其他事情,而我只管專心解說就夠了,?!?/p>

????隨著更新、更多大牌廣告商加入贊助電子競技的陣營——目前已有胡椒博士(Dr. Pepper)炫邁(Stride),、紅牛(Red Bull)立體脆(Doritos),、外星人(Alienware)、高通(Qualcomm)和英特爾(Intel)這樣一些大牌公司了——現(xiàn)在已經規(guī)模驚人的獎金池還會繼續(xù)擴大,。而供選手們競逐的獎金越多,,電子競技將獲得的關注也會越多。(財富中文網)

????譯者:清遠??????

????Pros often take time away from college and make other sacrifices to play in the big leagues. Like more physical sports, the window for peak pros to compete at the highest level is finite. In addition to earning salaries and getting paid sponsorships and receiving free travel and housing, some pro gamers even have agents.

????"For years I had acted as my own agent negotiating contracts, managing my schedule and trying to pick up new gigs," said Nick "Tasteless" Plott, a former pro gamer who now provides play-by-play of matches as a caster. "Now EMG (eSports Management Group) handles all that and more. My life is a thousand times better since working with them. Representation is absolutely necessary so they can worry about everything else, while I just cast."

????With the advent of newer, bigger advertisers–and eSports has already seen big companies like Dr. Pepper, Stride, Red Bull, Doritos, Alienware, Qualcomm (QCOM), and Intel (INTC) get on board – these already significant prize pools will continue to go up. And the more money up for grabs, the more attention eSports will generate.

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