????

????佩戴上UP手環(huán)來監(jiān)測自身睡眠狀況還有一個非技術的附帶好處。那就是能隨時提醒自己,。UP手環(huán)以及我與桑娜的交談迫使我重新考慮自己的睡前準備工作?，F(xiàn)在，我會把手機放在另一個房間里充電,，離我的床頭柜遠遠的，如此一來,，我就不會受到誘惑,，盯著手機屏幕不放，從而導致生物鐘紊亂了,。

????UP手環(huán)的不少功能我壓根就用不上,。比如說，我絕不會同UP應用中的任何“伙伴”分享自身數(shù)據(jù),。（我與同事杰西?亨佩爾是UP中的伙伴,。不過，如果我看到她的睡眠數(shù)據(jù),，發(fā)現(xiàn)她每天起床比我早得多,。而且，知道她能看到每天凌晨5點左右我起床將貓放出放進又放出,，使得自身睡眠數(shù)據(jù)出現(xiàn)跳點,，那感覺實在很詭異。）

????我對UP手環(huán)只是隨意用用這一點對Jawbone公司而言并非壞事,，因為很重要的一點是：我仍然在使用這款產(chǎn)品,。聽我說自己使用UP手環(huán)很隨意，Jawbone負責軟件業(yè)務的副總裁耶利米?羅賓遜似乎還挺高興,。他表示：“縱觀身心健康,，我們能發(fā)現(xiàn)同樣的模式一再重現(xiàn)：第一周總是人們表現(xiàn)最好的一個星期。隨著時間的推移,，人們的積極性就下降了,。我們對這個問題考慮了很久,。健康是人人夢寐以求的，那么為什么要把健康管理變成人們眼里的苦差事,？人們?yōu)楹挝茨軐崿F(xiàn)自己的雄心壯志,？我們的目的在于真正打破這種虎頭蛇尾的模式。沒錯,，我們要使健康管理成為時尚,，但同時，我們也要理解行為變化的科學,?！?/p>

????羅賓遜接著說：“其中最重要的一點是，需要在意圖形成或者干預之時吸引人們,。我認為,，如果一個事物沒法融入他們的生活，人們就不會真正使用它,?！蔽蚁氲搅薝P手環(huán)嗡嗡的振動聲。事實上,，我打下這段文字時它就剛好在響,。我已經(jīng)坐了一個小時。我得站起來,，繞著辦公室快步走一圈,。（財富中文網(wǎng)）

????譯者：項航

????Having a band on your wrist that is keeping track of how well you sleep has another, not-at-all technical side benefit. It's a reminder. My UP, and talking to Sanna, forced me to reconsider how I get ready for bed. Now I plug my phone into its charger in a different room, far enough away from my nightstand that I'm not tempted to stare into its glowing screen and disrupt my ancient circadian rhythms.

????There are many things for which I don't use the UP. I don't share my data with any "teammates" as the app calls them. (My colleague Jessi Hempel and I were, briefly, linked as teammates but it was honestly creepy to see a graph of her sleep patterns, and to find out that she's a much earlier riser than I, and to know that she could see the blip on my graph around 5 a.m. when I get up every morning to let the cat out, and back in, and then out again.)

????The fact that I'm a haphazard user of the UP product isn't actually bad news for Jawbone because of an important point: I'm still using it. Jeremiah Robinson, VP of software at Jawbone, sounded delighted when I told him just how casual I was with his product. "When we look across health and wellness, you see the same patterns of adherence, again and again: The first week in is best week. Over time motivation wanes. We took a long look at this," he says. "Being healthy is so aspirational, why is health management such a chore? Why are people failing to fulfill their aspirations? Our goal was to really break that pattern of adherence. To make it hip, sure, but also to understand the science of behavior change."

????"One of the biggest things," he continues, is the "need to capture people in the moment of intent, or intervention. I don't believe people will use something if it doesn't blend into their life." I thought of that buzzing vibration -- it's happening just now, in fact, as I type this. I've been sitting for an hour. I'm going to get up and go for a quick walk around the office.