????美國消費者調(diào)查研究機構(gòu)Consumer Intelligence Research Partners（CIRP）上周五發(fā)布了對300位亞馬遜（Amazon）Kindle用戶的調(diào)查結(jié)果,，其中有兩個重要的新數(shù)據(jù),。

????? 2,050萬：這是CIRP估算的用戶持有的Kindle設(shè)備量。這個數(shù)字很重要,，主要是因為Kindle的實際銷量向來是亞馬遜保守最嚴(yán)保密的數(shù)據(jù)之一,。相反,，蘋果（Apple）每個季度都發(fā)布銷售數(shù)據(jù)。截至9月末,，蘋果已經(jīng)售出了1.70億部iPad,。

????? 443美元：這是擁有Kindle用戶每年在亞馬遜的消費額（1,233美元）和不擁有Kindle用戶每年在亞馬遜的消費額（790美元）的差額。

????“Kindle Fire平板電腦和Kindle電子閱讀器也可被視為接入亞馬遜網(wǎng)站的一個門戶,，”CIRP的喬什?洛維茨在一篇新聞稿中表示,。

????Kindle Fires平板電腦的起售價為139美元?；蛟S杰夫?貝佐斯應(yīng)當(dāng)免費向用戶贈送Kindle,。（財富中文網(wǎng)）

????There are two significant new stats in the survey results of 300 Amazon Kindle owners reported Friday by Consumer Intelligence Research Partners.

????? 20.5 million: CIRC's estimate of the number of Kindle devices in customer hands. It's significant chiefly because the actual Kindle unit sales number is one of Amazon's (AMZN) most closely held secrets. Apple (AAPL), which releases its sales numbers every quarter, had sold 170 million iPads by the end of September.

????? $443: The difference between how much Kindle owners spend on Amazon each year ($1,233) and the annual spending of Amazon members who don't own Kindles ($790).

????"Another way to look at Kindle Fire and Kindle e-Reader is as a portal to Amazon.com," said CIRC's Josh Lowitz in a press release.

????Kindle Fires start at $139. Maybe Jeff Bezos should be giving them away.