????微軟 vs. 蘋果

????2013年,，針對(duì)Mac-PC商業(yè)廣告，微軟終于展開報(bào)復(fù),。最初是在五月份,，微軟推出了一則廣告，諷刺蘋果（Apple,，《財(cái)富》500強(qiáng)）的數(shù)字語(yǔ)音助手Siri,。廣告中，Siri因?yàn)闊o(wú)法做到一臺(tái)Windows平板所能做到的事情而頻頻道歉。Siri說(shuō)道：“抱歉,，我一次只能做一件事,。要不我們來(lái)玩筷子吧?！痹谔O果的iPad mini廣告中,，用戶正在彈鋼琴。

????九月份,，微軟發(fā)布了一則模仿蘋果戰(zhàn)略會(huì)議的視頻,。蘋果開發(fā)人員遲到了，因?yàn)樗麄兊膇Watch必須退還給開發(fā)部門,。他們的好創(chuàng)意是：“沒有人不喜歡金子,，不是嗎？”這則廣告的言外之意是,，蘋果只注重風(fēng)格，卻不注重實(shí)質(zhì)性,。微軟很快就將這則視頻從官網(wǎng)中撤掉,，同時(shí)表示該視頻純屬開玩笑，只是“有些過(guò)火”,。

????而對(duì)蘋果而言,，在九月份新iPhone發(fā)布后一周內(nèi)，便賣出了創(chuàng)紀(jì)錄的900萬(wàn)臺(tái),，這便是最好的反駁,。

????Microsoft vs. Apple

????In 2013, Microsoft finally retaliated for all those Mac-PC commercials. It began in May with an ad skewering Siri, Apple's (AAPL, Fortune 500) digital voice-activated assistant. The ad had Siri continually apologizing for not being able to do what a Windows tablet could do. "I'm sorry, I can only do one thing at a time," Siri says. "Should we just play chopsticks." Apple's iPad mini ads had users playing piano.

????Then in September, Microsoft released a video of a mock strategy session at Apple. The Apple developers showed up late, because their iWatches had to be sent back to development. Their big idea: "Everyone loves gold, right?" The idea of the ad was that Apple is all style over substance. Microsoft quickly pulled the video from its website, saying it was meant to be lighthearted but was "off-the-mark."

????Apple countered by selling a record 9 million phones during the first week of the launch of the new iPhone in September.