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達沃斯論壇新手必備指南

達沃斯論壇新手必備指南

Stephen Gandel 2014-01-24
全球精英們,當你們身處達沃斯之時,,就不要在鋼琴酒吧之類的地方浪費寶貴時間了,,要跟比爾?蓋茨這類大人物進行至少一次可以在微博上吹牛的對話。還有,,別忘了品嘗當?shù)氐哪汤一疱?,登山滑雪。畢竟,,與會的大多數(shù)人可能一輩子只有一次參加達沃斯論壇的機會,。

????據(jù)美國科技博客Quartz上周報道,在周三開幕的達沃斯全球經(jīng)濟論壇(The World Economic Forum)年會上,,約80%的與會者都是首次參加。全球經(jīng)濟論壇對這個數(shù)據(jù)進行了反駁,,之后Quartz也將這個數(shù)字從文章中刪除,。但不論正確數(shù)字到底是多少,很顯然,,對大多數(shù)人來說,,達沃斯是“只會去一次”的地方,。

????三年前,我也是達沃斯的新人,。無名小卒們到底應該如何充分利用這次冗長的全球性會議,?以下是筆者的建議。

????留意老板是否會出席

????在達沃斯,最應該重視的事情之一并不是與博諾的私人會面(雖然這基本是不可能的事),,而是一個距離會議中心僅有幾步之遙的酒店房間。年會的大多數(shù)活動都在會議中心舉辦,。班車間隔時間很長,,而且它們很早就會停止營運。而出租車又太過昂貴,。

????這里沒有很多大酒店,,而且房間早已預訂一空,。第一次來達沃斯的無名之輩別想靠自己訂到房間。但是,,有人不用為這件事操心,,那就是你老板的老板。所以,,提前兩個月就給老板的老板的助理打電話,。你的老板的老板日理萬機,,所以就算個月之前已經(jīng)勉強同意出席,最終也有可能無法成行,。一月初,,你會接到老板的老板的助理打來的電話,告訴你有房間了,。但千萬別被耍了。在達沃斯,,一個晚上500美元只能得到一個小房間,。而且,你還得拿出無數(shù)的信件,,證明你有權得到那個小房間,。

????跳過開幕式上克勞斯?施瓦布鼓動人心的演說

????全球經(jīng)濟論壇負責人施瓦布每年都會發(fā)表一篇演說,,告訴人們如何充分利用在達沃斯的時間,。作為新來的無名之輩,,這聽起來像是必須出席的活動。但我勸你不要去。

????毫無疑問,,施瓦布的演說會讓你覺得很特別,。他讓你相信,,在接下來幾天里,你會沉浸在諾貝爾獎得主和全球領導者的經(jīng)濟辯論當中,。這只會讓你的自我與達沃斯的真相一起沉淪,。它很大程度上只不過是銀行家和咨詢師們?yōu)榱硕嚎蛻糸_心的漂亮說辭。而身為一個無名小卒,,沒有活動會邀請你去參加,。

????如果你確實去參加了一場會議,,就堅持下去。

????在達沃斯論壇上,,CEO,、國家元首和各國央行行長將上演一場場精彩紛呈的經(jīng)濟辯論,非常值得一聽,。許多最好的討論會會同時進行。而實際的座談會就像小組討論一樣無聊,。CEO們不會說任何有爭議的話,。其他人也都是彬彬有禮。畢竟,,“達沃斯人”從本質上看都是交際家,。此外,,達沃斯的精神是,所有人都達成共識,。這樣一來,,大多數(shù)討論都被乏味的中間立場所掩埋。不過,,不要產(chǎn)生放棄的念頭。你去過的其他會議不是同樣也很無聊嗎,!

????

????Last week, Quartz reported that nearly 80% of the people who attend the World Economic Forum annual meeting in Davos, which starts on Wednesday, are first-timers. The World Economic Forum refuted that stat, and Quartz pulled it from its article. But whatever the correct figure is, it's clear that Davos for most people is a one-and-done.

????Three years ago, I was a Davos newbie. Here's my advice on how nobodies can make the most of the global gabfest.

????Keep tabs on whether your boss is going

????One of the biggest scores at Davos is not a private meeting with Bono -- though you won't get that either -- but a hotel room within walking distance of the Congress Center, which is where most of the events are held. Shuttle buses take a while to show up, and they stop running early. And cabs are expensive.

????There are not many big hotels, and the rooms are reserved way in advance. As a newbie nobody, you won't get one of these. But you know who will? Your boss's boss. So start calling your boss's boss's assistant two months in advance. Your boss's boss is actually a busy person and will back out of going to Switzerland, even after reluctantly agreeing months ago. In early January, you'll get a call from your boss's boss' assistant saying that the room is available. But don't be fooled. $500 a night in Davos gets you a closet. And you will have to show numerous letters to prove that you are indeed entitled to that closet.

????Skip the opening night pep talk from Klaus Schwab

????Each year, Schwab, who leads the World Economic Forum, gives a talk to on how to get the most out of your time at Davos. For a newbie nobody like yourself, this will seem like a must-attend. Don't go.

????Schwab's talk will undoubtedly make you feel special, convincing you that you will spend the next few days locked in economic debate with Nobel Prize winners and world leaders. This will only make your ego sink further as the reality of Davos sinks in. It's mostly high-minded window dressing for bankers and consultants to entertain clients. And as a nobody, you won't get invited to those events.

????If you do go to a session, stick with it

????The program at Davos is packed with worthy-sounding economic debates between CEOs, heads of state, and central bankers. And many of the best sessions overlap. The

????actual panels will be as boring as, well, discussion panels. CEOs won't say anything controversial. Everyone else is just being polite. The Davos man after all is a networker at heart. Plus, the ethos of Davos is that everyone comes to a consensus, which leaves most discussions lost somewhere in the uninteresting middle ground. Still, resist the desire to ditch. That other panel that you almost went to would have been boring too.

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