廣告新思路:7巨頭大打“小企業(yè)”牌

????美國(guó)運(yùn)通 ????需要一杯咖啡,?需要理發(fā)?或者需要一件具有藝術(shù)氣息的室內(nèi)裝飾品,?那就騎上自行車到附近的商店,,同時(shí)寄望于它們接受你褲子后面口袋里的美國(guó)運(yùn)通(America Express)卡,。去年感恩節(jié),小企業(yè)聯(lián)合組織Main Street Alliance對(duì)美國(guó)運(yùn)通開(kāi)展了三年的“小企業(yè)星期六”活動(dòng)表示反對(duì),,部分原因是因?yàn)樗杖∷⒖ㄙM(fèi),。 ????與此同時(shí),美國(guó)運(yùn)通和全美獨(dú)立商業(yè)聯(lián)合會(huì)(National Federation of Independent Business)則表示,,這項(xiàng)活動(dòng)的知名度正在不斷提高,,而且?guī)?lái)了3.6%的消費(fèi)支出增長(zhǎng)。(財(cái)富中文網(wǎng)) ????譯者:Charlie |
????American Express ????Need a coffee, a haircut, or an artful piece of home décor? Then just hop on your bicycle, hit the neighborhood shops, and hope they accept that AmEx card in your back pocket. This past Thanksgiving the Main Street Alliance objected to American Express's three-year-old "Small Business Saturday" campaign, in part owing to the swipe fees the company charges. ????Meanwhile, AmEx (AXP, Fortune 500), together with the National Federation of Independent Business, claims awareness of the day is growing and translating to a 3.6% increase in consumer spending. |