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誰是全球最受贊賞的品牌代言人

誰是全球最受贊賞的品牌代言人

Stephanie Mehta 2014年03月04日
全球最受贊賞的公司非常愛惜形象,,往往熱衷于選擇一些俊男靚女作為自己的品牌代言人。喬治?克魯尼,、泰勒?斯威夫特,、碧昂斯、小貝……都是這些巨頭的寵兒,。不過,,到底誰才是人氣最高的代言人呢?不比不知道,,一比嚇一跳,。因?yàn)楣谲姼揪筒皇侨耍?

????喬治?克魯尼

????? 產(chǎn)品:奈斯派索咖啡

????? 公司:雀巢

????? 最受贊賞公司排名:第31位

????這位演而優(yōu)則導(dǎo)的好萊塢巨星享有極高的人氣。自2006年以來,,他一直出演雀巢咖啡公司的廣告片,。謝弗說,85%的消費(fèi)者認(rèn)識克魯尼(足足比一般的名人高出55個百分點(diǎn)),,他的Q分值為22,。這意味著,,在熟悉克魯尼的人群中,有22%的人聲稱他是自己最喜愛的明星之一,。奈斯派索的官網(wǎng)寫道,,克魯尼“受到萬千粉絲和咖啡愛好者的傾慕,舉手投足散發(fā)著內(nèi)斂,、優(yōu)雅而又不失率真的氣質(zhì),。正是這些特質(zhì)助推奈斯派索獲得今日之成就?!?/p>

????George Clooney

????? Product: Nespresso

????? Company: Nestlé

????? Most Admired Rank: 31

????The actor and director, who has starred in the coffee company's commercials since 2006, enjoys off-the-charts popularity. Schafer says 85% of consumers are aware of Clooney (a whopping 55 points above the typical celebrity) and that he has a Q Score of 22, which means 22% of the population of people familiar with Clooney say he is one of their favorite personalities. On its website, Nespresso says Clooney "has charmed fans and coffee aficionados as the perfect personification of the understated elegance and authenticity that make Nespresso what it is today."

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