????杰克龍

????? 產(chǎn)品：政府雇員保險(xiǎn)公司

????? 公司：伯克希爾哈撒韋

????? 最受贊賞公司排名：第4位

????對不起,，沃倫。抱歉,，喬治?克魯尼,。跟政府雇員保險(xiǎn)公司（GEICO）滿口倫敦腔的吉祥物杰克龍比起來，你們的Q分值弱爆了,。杰克龍?jiān)谙M(fèi)者中擁有高達(dá)93%的知名度,，Q分值高達(dá)35。（平均來說,，特許使用的卡通人物形象擁有53%的知名度,，平均Q分值為27。）“他的知名度非常高,，”Q分值公司的謝弗說,。“與那些非卡通形象的代言人公平比較,，你會(huì)發(fā)現(xiàn),，他擁有最強(qiáng)大的情感聯(lián)系?！保ㄘ?cái)富中文網(wǎng)）

????譯者：葉寒

????

????The Gecko

????? Product: GEICO

????? Company: Berkshire Hathaway

????? Most Admired Rank: 4

????Sorry, Warren. Apologies to George Clooney. Your Q Scores pale compared to that of the Gecko, insurance company GEICO's Cockney-accented mascot. The Gecko has 93% awareness among consumers and a Q Score of 35. (Licensed characters, on average, have 53% awareness and an average Q Score of 27.) "He's way up there," says Q Scores' Schafer. "On an even playing field [with non-characters], he has the strongest emotional connection of them all."