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汽車(chē)業(yè)七大創(chuàng)新領(lǐng)袖

汽車(chē)業(yè)七大創(chuàng)新領(lǐng)袖

Doron Levin 2014年03月14日
從特斯拉的埃隆?穆斯克到通用汽車(chē)的瑪麗?芭拉,,我們今天要盤(pán)點(diǎn)的七張面孔正在借助強(qiáng)大的創(chuàng)新能力改變我們的駕乘體驗(yàn),,而他們的創(chuàng)新不僅體現(xiàn)在技術(shù)層面,,同樣體現(xiàn)在汽車(chē)的設(shè)計(jì)、營(yíng)銷(xiāo)等方面,。

????奧利維爾?弗朗索瓦

????菲亞特克萊斯勒汽車(chē)公司首席市場(chǎng)官,。

????弗朗索瓦出生于巴黎,在克萊斯勒(Fiat Chrysler Automobiles NV)2011年聯(lián)手說(shuō)唱歌手艾米納姆拍攝的“底特律進(jìn)口”汽車(chē)廣告中,,他聲名鵲起,。最近,他正忙于從事他所謂的品牌三角戰(zhàn)略:菲亞特邀請(qǐng)嘻哈歌手吹牛老爹代言商業(yè)廣告,,吹牛老爹推出新款“Aquahydrate”水飲料,,說(shuō)唱歌手法瑞爾?威廉姆斯宣傳單曲“Happy”,三者互惠互利。弗朗索瓦高興地承認(rèn),,沒(méi)有這樣的三角戰(zhàn)略,,菲亞特不可能獨(dú)立承擔(dān)足以吸引吹牛老爹的出場(chǎng)費(fèi)。他把菲亞特和單曲“Happy”稱(chēng)為“天作之合”,。(財(cái)富中文網(wǎng))

????譯者:嚴(yán)匡正

????Olivier Francois

????Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

????Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."

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