????上周四晚,，萊斯大學(xué)（Rice University）設(shè)在休斯頓的商學(xué)院禮堂里座無虛席,，參加商業(yè)計(jì)劃競賽的學(xué)生們正準(zhǔn)備上場。競賽內(nèi)容是假設(shè)學(xué)生扮演的創(chuàng)業(yè)者和奧馬哈的先知——沃倫?巴菲特一同走進(jìn)電梯,，然后在電梯行駛30層樓,，也就是60秒時(shí)間里說服巴菲特為自己的公司投資。

????40多支學(xué)生團(tuán)隊(duì)參加了這次“在電梯里打動(dòng)巴菲特”的模擬活動(dòng),。不過,，觀眾貨真價(jià)實(shí)——近500名學(xué)生、投資者和德克薩斯州商業(yè)界領(lǐng)袖都坐在禮堂里,。這次微型轟炸式推介是萊斯大學(xué)年度商業(yè)計(jì)劃競賽中的重頭戲,，前來爭奪這160萬美元獎(jiǎng)金的大學(xué)生隊(duì)伍來自美國各地，他們將在為期三天的比賽里不停地用PowerPoint演示文稿進(jìn)行推介,。有些參賽者進(jìn)行的不順利——有幾位學(xué)生在觀眾面前進(jìn)行推介的時(shí)候卡了殼,。但也有些人獲得了成功，點(diǎn)擊此處就可以看到所有參賽團(tuán)隊(duì)的推介書,。

????評委將在周六晚間的慶典上為獲勝隊(duì)伍頒獎(jiǎng),，獎(jiǎng)金包括每次最佳電梯推薦的1000美元獎(jiǎng)金以及獎(jiǎng)勵(lì)給最佳團(tuán)隊(duì)的45萬美元,。不過，到目前為止,，本刊已經(jīng)挑選出了一些我們喜歡的推介內(nèi)容,。

????最有可能吸引廣大疑病癥患者：圣母大學(xué)（University of Notre Dame）NanDio團(tuán)隊(duì)

????計(jì)劃：這支團(tuán)隊(duì)表示，他們準(zhǔn)備了一次針對人類乳頭瘤病毒的簡單檢驗(yàn),。據(jù)美國疾病控制與預(yù)防中心（Centers for Disease Control and Prevention）介紹,，這種病毒正在大肆傳播口腔癌。

????推介語：“你知道自己嘴里有什么嗎,？可能有人類乳頭瘤病毒,。”

????---

????最有可能進(jìn)一步打擊制造業(yè)工人：麻省理工（Massachusetts Institute of Technology）NVBOTS團(tuán)隊(duì)

?????計(jì)劃：隨著3D打印機(jī)不斷提高制造行業(yè)的自動(dòng)化水平,，這支團(tuán)隊(duì)推出了可以日以繼夜不間斷運(yùn)轉(zhuǎn)的3D打印機(jī),。

????推介語：“我們?nèi)サ袅怂?D打印工序上的人員。我們的機(jī)器可以在沒有任何人為干預(yù)的情況下全天候地運(yùn)轉(zhuǎn),?！?/p>

??????最有可能促使電影《畢業(yè)生》拍出續(xù)集：華盛頓大學(xué)（University of Washington）PolyDrop團(tuán)隊(duì)

????計(jì)劃：他們的公司希望制造出耐用的塑料導(dǎo)電材料。這個(gè)團(tuán)隊(duì)認(rèn)為他們的半導(dǎo)體聚合物能夠主導(dǎo)靜電電荷耗散市場（沒錯(cuò),，這個(gè)詞很拗口）,，他們還說這項(xiàng)計(jì)劃價(jià)值23億美元。

????推介語：“我們是PolyDrop,，我們即將帶來塑料革命,。”

????---

????最有可能把小甜甜布蘭妮的歌趕出夜店：杜克大學(xué)（Duke University）CrowdTunes團(tuán)隊(duì)

????計(jì)劃：建立一個(gè)數(shù)字點(diǎn)唱機(jī)市場,，到酒吧消遣的人可以用自己的手機(jī)來控制音響系統(tǒng),。按點(diǎn)歌數(shù)量付費(fèi)，額外付費(fèi)的話可以立即播放所點(diǎn)歌曲,。

??????推介語：“贊助人可以對歌曲競標(biāo),，然后用較高的價(jià)格擊敗那些品味慘不忍睹的朋友。我們則創(chuàng)造了一個(gè)音樂市場,，在這里,，每首歌曲在酒吧能賣到20美元?！?/p>

????---

?????放棄電影藝術(shù)事業(yè)并且去拿一個(gè)MBA學(xué)位的最佳理由：倫敦商學(xué)院（London Business School）FilmShaker團(tuán)隊(duì)

????計(jì)劃：FilmShaker立志成為“獨(dú)立電影界的Netflix”,。就連最棒的獨(dú)立電影也幾乎找不到發(fā)行人，在這種情況下,，F(xiàn)illmShaker有可能為這類電影提供一個(gè)平臺和一種商業(yè)模式,。

????推介語：“幾年前，我遇到了一位制片人,，他的電影在戛納電影節(jié)上拿了大獎(jiǎng),。他告訴我,，他的電影一分錢都沒賺到?！保ㄘ?cái)富中文網(wǎng)）

????譯者：Charlie

????

????In front of a standing-room-only crowd at a Rice University auditorium Thursday night, business plan contestants set the scene: A would-be student entrepreneur walks into an elevator with Warren Buffett. They have 30 floors -- or 60 seconds -- to get him to invest in their company.

????More than 40 student teams delivered elevator pitches to an imaginary Oracle of Omaha. But the crowd was real: Nearly 500 students, investors, and Texas business leaders crowded into the Houston business school auditorium. This micro-spiel showdown is a high-drama event at the university's annual business plan competition, which draws teams from all over the country to compete for $1.6 million over the course of three PowerPoint-filled days. Some stumbled -- a few presenters went cold in front of the crowd. And some succeeded, you can see all the pitcheshere.

????The judges will hand out prizes to the winning teams at a gala on Saturday night, including $1,000 for the best elevator pitch and $450,000 for the top team. But for now, Fortune has picked a few of its favorites.

???????Best appeal to the hypochondriac in all of us: NanDio, University of Notre Dame

??????The plan:The team says it has a simple diagnostic test for the human papillomavirus, which it says is causing epidemic levels of oral cancer, according to the Centers for Disease Control and Prevention.

?????The pitch:"Do you know what's in your mouth? It could be HPV."

????---

??????Most likely to further depress manufacturing workers: NVBOTS, Massachusetts Institute of Technology

?????The plan:With 3-D printers already increasing the amount of automation in manufacturing, this team has developed one that can run all day and night.

?????The pitch:"We've eliminated the human from every step of the 3-D printing process. You can run our machines 24/7 without any human interaction."

????---

??????Most likely to spark a sequel to The Graduate: PolyDrop, University of Washington

????The plan:The company wants to make durable plastic materials that can conduct electricity. The team thinks its semiconducting polymers could take over the electrostatic charge dissipation market (yes, it's a mouthful), which it says is worth $2.3 billion.

????The pitch:"We are PolyDrop, and we are completing the plastics revolution."

????---

????Most likely to purge Britney Spears songs from your bar night: CrowdTunes, Duke University

????The plan:Create a digital jukebox marketplace where bar-goers can use their phones to control the sound system, paying per play, and paying more to play a song immediately.

????The pitch:"Patrons can bid on their songs, and then outbid their friends with terrible taste. We've created a music marketplace where I've seen songs sold for $20 in bars."

????---

??????Best reason to ditch that arts career and get an MBA: FilmShaker, London Business School

?????The plan:FilmShaker promises to be the "Netflix of independent films." With even the best indie films getting little distribution, the business would give those movies a platform, and a business model.

?????The pitch:"A few years ago, I met a producer whose movie won the Cannes Film Festival. He told me his movie hadn't made any money."????