????中國(guó)政府停止提供補(bǔ)貼的原因是,，中國(guó)已經(jīng)不再需要依靠政府來(lái)促進(jìn)增長(zhǎng),。他們表示，中國(guó)消費(fèi)者的可支配收入水平已經(jīng)上升,，隨著消費(fèi)者越發(fā)傾向于換掉老舊電器,，部分產(chǎn)品的更新?lián)Q代周期將縮短。

????截至目前,，中國(guó)消費(fèi)電子產(chǎn)品銷(xiāo)售額的增長(zhǎng)動(dòng)力一直來(lái)自城鎮(zhèn)市場(chǎng),。但研究者指出，隨著中國(guó)城鄉(xiāng)收入差距縮小,，規(guī)模較小的農(nóng)村消費(fèi)群體已經(jīng)呈現(xiàn)出增長(zhǎng)態(tài)勢(shì),。

????市場(chǎng)研究機(jī)構(gòu)NetPop Research分析師喬希?克蘭德?tīng)栒f(shuō)：“中國(guó)消費(fèi)市場(chǎng)的年齡結(jié)構(gòu)屬于年輕型，而且經(jīng)過(guò)了教育,，中國(guó)消費(fèi)者都急于跟上最新潮流,。為此,，他們會(huì)不停地查看微博上的消息和人人網(wǎng)上的最新內(nèi)容，同時(shí)收看電視新聞和信息頻道,。他們想讓自己用的東西和時(shí)尚同步,。政府補(bǔ)貼減少體現(xiàn)了目前市場(chǎng)的活力。雖然短期收入可能減少,，但對(duì)那些將產(chǎn)品銷(xiāo)往這個(gè)全球最大市場(chǎng)的消費(fèi)電子產(chǎn)品制造商來(lái)說(shuō),，長(zhǎng)期前景非常好?！?/p>

????消費(fèi)電子產(chǎn)品增長(zhǎng)放緩的另一個(gè)原因是對(duì)智能手機(jī)的需求上升?，F(xiàn)在，中國(guó)消費(fèi)者都用智能手機(jī)來(lái)拍照,、錄像,、聽(tīng)音樂(lè)，從而對(duì)專(zhuān)門(mén)的攝影器材和便攜媒體播放器的銷(xiāo)售產(chǎn)生了威脅,?？萍夹袠I(yè)研究分析機(jī)構(gòu)IHS Technology預(yù)計(jì)，到2017年,，中國(guó)數(shù)碼相機(jī)發(fā)貨量將比2009年減少75%,，個(gè)人媒體播放器同期發(fā)貨量的降幅更是高達(dá)92%，這種情況和世界上其他地區(qū)出現(xiàn)的趨勢(shì)一致,。

????杜博拉瓦克說(shuō)：“全球智能手機(jī)市場(chǎng)約有11億消費(fèi)者,，其中中國(guó)就占了4億。目前的增長(zhǎng)來(lái)自中國(guó)本土制造商,，在蘋(píng)果公司（Apple）和三星（Samsung）主導(dǎo)全球市場(chǎng)的情況下,，這種現(xiàn)象格外引人矚目。在大多數(shù)消費(fèi)電子產(chǎn)品領(lǐng)域都能看到這樣的局面,，那就是50%以上的銷(xiāo)售額都來(lái)自中國(guó)公司,。中國(guó)制造商并沒(méi)有占據(jù)絕大多數(shù)市場(chǎng)，但它們的銷(xiāo)售表現(xiàn)確實(shí)非常,、非常強(qiáng)勁,。”

????中國(guó)電子消費(fèi)產(chǎn)品銷(xiāo)售額最快有望在2015年出現(xiàn)反彈,，甚至是在發(fā)貨量仍小幅下降的情況下,。同時(shí)，尋求增長(zhǎng)的中國(guó)電子消費(fèi)產(chǎn)品制造商可能會(huì)把目光投向海外市場(chǎng),。

????IHS Technology分析師Horse Liu認(rèn)為：“由于中國(guó)國(guó)內(nèi),、北美和歐洲市場(chǎng)的增長(zhǎng)率下降，甚至出現(xiàn)了負(fù)增長(zhǎng),，中國(guó)企業(yè)將繼續(xù)開(kāi)拓新的市場(chǎng),?！?/p>

????此外，由于促進(jìn)增長(zhǎng)的補(bǔ)貼已經(jīng)消失,，這些企業(yè)的關(guān)注重點(diǎn)預(yù)計(jì)將從發(fā)貨量轉(zhuǎn)向別處,。它們已經(jīng)把更多精力投入到利潤(rùn)率更高的高端產(chǎn)品上，以便提高銷(xiāo)售收入,。

????Horse說(shuō)：“中國(guó)一線消費(fèi)電子廠商將更加重視利潤(rùn)率,。”（財(cái)富中文網(wǎng)）

????譯者：Charlie

????Officials ended the subsidies because they believe they are no longer needed to drive growth. Disposable income levels in China have increased, they argue, and the replacement cycle for some products will shorten as consumers increasingly opt to upgrade their aging electronics.

????Until now, China's urban markets have driven the country's growth in consumer electronics sales. But researchers say that the relatively small consumer base in the countryside is poised for growth as the income gap between urban and rural Chinese narrows.

????"China's consumer market is young and educated, and Chinese consumers are keen on staying on top of the latest trends," said Josh Crandall, an analyst at NetPop Research. "To do this, they are constantly checking Weibo feeds, Renren updates, as well as tuning into news and information on television. They need their devices to stay in the game. Lowering governmental subsidies is a reflection of the market's current strength. While there may be short-term revenue shortfalls, the long view is strong for consumer electronics companies that serve the world's largest market."

????Another reason for the consumer electronics slowdown: increased demand for smartphones, which Chinese consumers are now using to take photos, record video clips, and listen to music, threatening sales of dedicated imaging devices and portable media players. IHS Technology forecasts that shipments of digital still cameras in China by 2017 will have lost 75% of their volume compared to 2009, while personal media players during the same period will be down a debilitating 92%, mirroring trends seen in other areas of the world.

????"Globally the smartphone market is about 1.1 billion people," DuBravac said. "Of that, 400 million is just China. The growth now is coming from domestic manufacturers, which is notable in a market that is worldwide dominated by Apple and Samsung. This is also true with most CE products, where more than 50% of sales are from Chinese makers. It is not a super-majority, but domestic sales are still very, very strong."

????Consumer electronics sales in China could rebound as early as 2015, even if unit shipments continue to decline slightly. In the meantime, Chinese consumer electronics manufacturers may look to new markets outside of their home country for growth.

????"China's makers will continue to develop new markets due to lower or negative growth ratio in domestic, North American and European markets," said Horse Liu, an analyst at IHS Technology.

????Further, manufacturers are expected to turn their focus away from shipments now that the growth-stoking subsidies have disappeared. Already, they are putting more energy into high-end products with larger margins to push sales revenue.

????"China's leading CE makers will pay more attention to profit margin," Horse said.