????網(wǎng)站測(cè)試這項(xiàng)工作本身實(shí)在沒(méi)什么魅力，然而,，一點(diǎn)點(diǎn)細(xì)微差別就可能意味著收入相差數(shù)百萬(wàn)美元之巨,。

????正因?yàn)槿绱耍瑑晌辉?jīng)的谷歌（Google）產(chǎn)品經(jīng)理——丹?賽若克與皮特?庫(kù)門(mén)于四年前創(chuàng)建了網(wǎng)站測(cè)試公司Optimizely,。而就在兩人自立門(mén)戶(hù)前不久,，賽若克曾領(lǐng)導(dǎo)巴拉克?奧巴馬2008年總統(tǒng)大選的分析工作。Optimizely公司于2010年完成了Y Combinator項(xiàng)目,，開(kāi)始吸引到星巴克（Starbucks）和Salesforce.com這樣的客戶(hù),，還聲稱(chēng)Optimizely的增速將超過(guò)史上所有的軟件即服務(wù)公司——這番宣言相當(dāng)大膽。

????不過(guò),，Optimizely的這個(gè)目標(biāo)并不像大家想象的那么遙不可及,。

????Optimizely日前宣布，自2010年創(chuàng)建以來(lái),，公司年收入的年同比增長(zhǎng)率一直保持在三位數(shù),。另外，Optimizely還宣布,，它在第二輪融資中獲得了安德森-霍羅維茨（Andreessen Horowitz）,、基準(zhǔn)資本（Benchmark Capital）和貝恩資本風(fēng)險(xiǎn)投資公司（Bain Capital Ventures）共計(jì)5700萬(wàn)美元的投資。安德森-霍羅維茨公司的斯科特?韋斯將進(jìn)入Optimizely公司董事會(huì),?！綩ptimizely首輪融資的投資者除了基準(zhǔn)資本和貝恩資本之外，還有巴特利風(fēng)投公司（Battery Ventures）,、InterWest Partners,、Lowercase Capital以及谷歌創(chuàng)投（Google Ventures）】。Optimizely總共融到了高達(dá)8800萬(wàn)美元的資金,，這個(gè)數(shù)字表明,，要么是賽若克和庫(kù)門(mén)做出來(lái)的東西確實(shí)有前途,，要么就是硅谷的估值太過(guò)樂(lè)觀。

????“網(wǎng)站測(cè)試的商機(jī)真的有這么大嗎,？的確如此,。” 賽若克告訴《財(cái)富》雜志（Fortune）,?！艾F(xiàn)在有一個(gè)轉(zhuǎn)變，企業(yè)的決策不再?lài)洗蟮挠^點(diǎn)轉(zhuǎn),，而是越來(lái)越多的圍著數(shù)據(jù)轉(zhuǎn),。”

????Optimizely的競(jìng)爭(zhēng)對(duì)手包括 Adobe (ADBE) Target,、谷歌Website Optimizer,、Visual Website Optimizer以及Monetate 等。確保Optimizely維持領(lǐng)先地位的是它龐大的用戶(hù)群——至今Optimizely在101個(gè)國(guó)家擁有7000多位客戶(hù),，后者都在尋找能幫助自己改善網(wǎng)站設(shè)計(jì)的數(shù)據(jù),，以提升網(wǎng)站效率和盈利。賽若克說(shuō)：“它不僅僅是帶來(lái)增量的問(wèn)題,，還要提出假說(shuō),。”O(jiān)ptimizely的做法是,，扭轉(zhuǎn)企業(yè)高管依靠自身,、而非專(zhuān)業(yè)服務(wù)機(jī)構(gòu)來(lái)進(jìn)行網(wǎng)站測(cè)試等技術(shù)工作的趨勢(shì)。

????賽若克說(shuō)：“絕大多數(shù)網(wǎng)站尚都還沒(méi)有開(kāi)始使用網(wǎng)站測(cè)試服務(wù),。網(wǎng)站優(yōu)化和A/B測(cè)試所創(chuàng)造的價(jià)值遠(yuǎn)遠(yuǎn)高于我們籌得的資金,，也遠(yuǎn)遠(yuǎn)高于我們產(chǎn)品的成本。我們看到客戶(hù)的收入攀升,?！净跀?shù)據(jù)的產(chǎn)品決策】將成為主流，不論我們公司是否是最終勝出的那個(gè),?！?/p>

????Optimizely表示，計(jì)劃用增加的資金來(lái)開(kāi)發(fā)iOS應(yīng)用,，發(fā)展旗下的Optiverse社區(qū)留言板以及開(kāi)發(fā)者平臺(tái),。賽若克說(shuō)：“我堅(jiān)信人機(jī)合一的理念。Optimizely的成功取決于用戶(hù)的成功,。我們?yōu)榭蛻?hù)做的事事授之以漁,。”但賽若克顯然還有更宏大的計(jì)劃,。

????賽若克說(shuō)：“我們希望使世界將數(shù)據(jù)轉(zhuǎn)化為行動(dòng),?！辟惾艨搜a(bǔ)充道，他希望建立一家百年企業(yè),。那么,，網(wǎng)站和移動(dòng)應(yīng)用還僅僅只是個(gè)開(kāi)端。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????There isn't anything inherently glamorous about website testing, but minor differences can mean a difference of millions of dollars in revenue.

????That's why former Google (GOOG) product managers Dan Siroker and Pete Koomen foundedOptimizely four years ago, not long after Siroker led the analytics effort for Barack Obama's 2008 presidential campaign. The young company completed the Y Combinator program in 2010, started picking up clients like Starbucks (SBUX) and Salesforce.com (CRM), and proclaimed that it was "on pace to grow faster than any other SaaS company in history" -- a rather bold statement.

????It's not as far-fetched as you might think.

????The company announced this morning that it has seen triple-digit growth, year over year, in annual revenue since its 2010 launch. To celebrate, it also announced that it had raised $57 million in a Series B funding round from Andreessen Horowitz, Benchmark Capital, and Bain Capital Ventures. Andreessen's Scott Weiss will join its board of directors. (The company's previous round included Benchmark and Bain alongside Battery Ventures, InterWest Partners, Lowercase Capital, and Google Ventures.) That brings the company's total funding to a sizable $88 million, suggesting either that Siroker and Koomen are on to something or that Silicon Valley valuations are, well, optimistic.

????"Is website testing this big [of an opportunity]? The answer is yes," Siroker told Fortune. "It's a shift that's been happening as companies make decisions less around the "hippo" -- highest-paid person's opinion -- and more around data."

????Optimizely competes with Adobe (ADBE) Target, Google Website Optimizer, Visual Website Optimizer, Monetate, and others. Keeping the company at the front of the peloton is its large base of customers -- more than 7,000 in 101 countries to date, all in search of data to help them design their websites in a more efficient (and lucrative) way. "It's not just incremental changes but generating a hypothesis," Siroker said. The company's approach taps into a trend in which business leaders take it upon themselves, rather than look to their technology organization, to perform technical tasks like running website tests.

????"The vast majority of websites are still not doing this," Siroker said. "The value that optimization and A/B testing creates is much much greater than the amount of money we're raising or the cost of our products. We're seeing huge increases in top-line revenue of their business. [The shift to data-based product decisions] is going to happen, whether we're the chosen product or not."

????The company says it plans to use the additional funds to develop its iOS application, its Optiverse community message board, and its developer platform. "I strongly believe this idea of the man-machine merger," Siroker said. "Optimizely is only as successful as the person using it. We teach our customers how to fish." But Siroker clearly has bigger plans.

????"We want to enable the world to turn data into action," he said, adding that he wants to build a company that lasts "maybe 100 years." Websites and mobile applications, then, are just the beginning.