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黑莓在美國(guó)份額降至3%,借全新低端手機(jī)轉(zhuǎn)戰(zhàn)印尼

黑莓在美國(guó)份額降至3%,,借全新低端手機(jī)轉(zhuǎn)戰(zhàn)印尼

Ben Geier 2014年05月19日
手機(jī)市場(chǎng)曾經(jīng)的王者黑莓如今在美國(guó)市場(chǎng)的份額已經(jīng)下降到區(qū)區(qū)3%,。敗走美國(guó)的黑莓如今轉(zhuǎn)戰(zhàn)印尼等新興市場(chǎng),希望借助售價(jià)1000元人民幣出頭的低端手機(jī)找到新的立足點(diǎn),。

????隨著美國(guó)消費(fèi)者的“瘋狂黑莓”時(shí)代逝去,,日前有報(bào)道稱黑莓公司(BlackBerry)正在尋求從印尼等新興市場(chǎng)獲得更強(qiáng)的立足點(diǎn),。

????上周,這家陷入困境的加拿大公司在雅加達(dá)推出了新的低成本黑莓Z3手機(jī),?!都~約時(shí)報(bào)》(New York Times)的報(bào)道稱,這是一個(gè)時(shí)尚秀場(chǎng),,有新潮hip-hop街舞,,當(dāng)然也有激光紅毯秀。

????這家公司最近沒(méi)什么值得慶祝的事情,。今年早些時(shí)候發(fā)布的數(shù)據(jù)顯示,,手機(jī)市場(chǎng)這位曾經(jīng)的王者在美國(guó)市場(chǎng)的份額已經(jīng)下降到了3.1%。

????這款新型低成本觸屏手機(jī)專為印尼市場(chǎng)設(shè)計(jì),,而印尼也是黑莓全球最大的市場(chǎng)之一,。這款手機(jī)售價(jià)約合190美元。據(jù)《紐約時(shí)報(bào)》報(bào)道,,黑莓計(jì)劃在亞洲其他國(guó)家也推出這款手機(jī),,目標(biāo)銷售“幾百萬(wàn)”部。

????這款手機(jī)內(nèi)置清真食物目錄,,這對(duì)于像印尼這樣的以穆斯林為主的國(guó)家是非常有用的一項(xiàng)功能,。(財(cái)富中文網(wǎng))

????With the U.S. consumer clearly having left the "Crackberry" days behind, BlackBerry (BBRY) is looking to establish a stronger foothold in emerging markets, starting in Indonesia, according to reports.

????The embattled Canadian company announced the new low-cost BlackBerry Z3 at an event in Jakarta Tuesday. The New York Times reported that it was a flashy affair, with hip-hop dancing and, of course, a laser light show.

????The firm hasn't had much to dance about lately, with the one-time cellphone king's market share having dipped to just 3.1% in the U.S., according to data released earlier this year.

????The new low-cost touchscreen phone was designed especially for Indonesia, one of BlackBerry's largest markets globally. It will sell for the equivalent of $190. BlackBerry plans to release it in other Asian countries as well, and plans to sell "millions" of units, according to the Times story.

????The phone includes a halal food directory -- a useful feature in a majority Muslim country like Indonesia.

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