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十大最驚悚公司吉祥物盤(pán)點(diǎn)

十大最驚悚公司吉祥物盤(pán)點(diǎn)

Dan Mitchell 2014-06-25
市場(chǎng)上存在著一系列大大小小為產(chǎn)品代言卻令消費(fèi)者感到不舒服的人造“生物”,,麥當(dāng)勞的吉祥物“Happy”只是其中之一,。除此之外,還有“鼻涕先生”,、倫敦奧運(yùn)會(huì)的獨(dú)眼吉祥物等。相比起來(lái),,麥當(dāng)勞叔叔早年剛出道時(shí)候的形象就有個(gè)性多了,。

????麥當(dāng)勞(McDonald)的新版吉祥物Happy一直被戲稱為“太嚇人”,,至少在一些觀察家看來(lái)的確如此:擬人的大牙齒;瘋狂凸出的大眼睛,;還有纖細(xì)得有些怪異的胳膊,。而這個(gè)吉祥物的另一面也令人擔(dān)憂:這很明顯是焦點(diǎn)小組驅(qū)動(dòng)的公司官僚機(jī)構(gòu)為了滿足內(nèi)部支持者們的產(chǎn)物,而不是來(lái)自一支創(chuàng)意團(tuán)隊(duì)的原創(chuàng)作品,。

????吉祥物Happy明顯受到海綿寶寶的啟發(fā),,不難想象,,它肯定經(jīng)過(guò)了一遍又一遍地測(cè)試,接受了一系列顧問(wèn)的嚴(yán)格審查,,并且不斷調(diào)整,,直到?jīng)]有人感到被冒犯。但這只是在它未公開(kāi)亮相之前,。Happy公布以后,,幾乎所有人都感覺(jué)不舒服。但令人恐懼的Happy并不不是一個(gè)人人,。讓我們來(lái)看看還有哪些令消費(fèi)者不寒而栗的吉祥物吧,。

????McDonald's (MCD, Fortune 500) new mascot, Happy, has been called "terrifying." And so it is, at least to some observers, what with its oversized, human-looking teeth; its crazed, bulging eyes; and its freakishly attenuated arms. But it's disturbing on another level, too: it was clearly the work of a focus-group-driven corporate bureaucracy trying to satisfy a lot of internal constituencies, as opposed being the original work of a creative team.

????Obviously inspired in part by Spongebob Squarepants, it's easy to imagine that Happy was tested and retested, subjected to the scrutiny of a battery of consultants, and tweaked and retweaked until nobody was offended. That was until it was unleashed on the public -- at which point nearly everybody was offended. But as horrifying as Happy might be, he's got lots of company. See who else makes consumers squirm.

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