????麥當勞（McDonald）的新版吉祥物Happy一直被戲稱為“太嚇人”,，至少在一些觀察家看來的確如此：擬人的大牙齒,；瘋狂凸出的大眼睛；還有纖細得有些怪異的胳膊,。而這個吉祥物的另一面也令人擔憂：這很明顯是焦點小組驅動的公司官僚機構為了滿足內(nèi)部支持者們的產(chǎn)物,，而不是來自一支創(chuàng)意團隊的原創(chuàng)作品。

????吉祥物Happy明顯受到海綿寶寶的啟發(fā),，不難想象,，它肯定經(jīng)過了一遍又一遍地測試，接受了一系列顧問的嚴格審查,，并且不斷調(diào)整,，直到?jīng)]有人感到被冒犯。但這只是在它未公開亮相之前,。Happy公布以后,，幾乎所有人都感覺不舒服。但令人恐懼的Happy并不不是一個人人,。讓我們來看看還有哪些令消費者不寒而栗的吉祥物吧,。

????McDonald's (MCD, Fortune 500) new mascot, Happy, has been called "terrifying." And so it is, at least to some observers, what with its oversized, human-looking teeth; its crazed, bulging eyes; and its freakishly attenuated arms. But it's disturbing on another level, too: it was clearly the work of a focus-group-driven corporate bureaucracy trying to satisfy a lot of internal constituencies, as opposed being the original work of a creative team.

????Obviously inspired in part by Spongebob Squarepants, it's easy to imagine that Happy was tested and retested, subjected to the scrutiny of a battery of consultants, and tweaked and retweaked until nobody was offended. That was until it was unleashed on the public -- at which point nearly everybody was offended. But as horrifying as Happy might be, he's got lots of company. See who else makes consumers squirm.