????對(duì)嘉年華（Carnival）和皇家加勒比（Royal Caribbean）游輪公司而言,，跨越七大洋來(lái)到中國(guó)看來(lái)是明智的決策。

????中產(chǎn)家庭對(duì)游輪這種度假方式的興趣陡然上升,，從而推動(dòng)了中國(guó)市場(chǎng)的增長(zhǎng),兩家行業(yè)龍頭正在搭乘這班順風(fēng)車(chē),。周二，全球最大游輪運(yùn)營(yíng)商嘉年華游輪公司上調(diào)了今年的全球收入預(yù)期,，因其中國(guó)市場(chǎng)的季度營(yíng)收再次實(shí)現(xiàn)兩位數(shù)增長(zhǎng),，而且該公司預(yù)計(jì)“未來(lái)幾年”這股勢(shì)頭將延續(xù)。

????嘉年華游輪總部設(shè)在邁阿密,，公司的歌詩(shī)達(dá)（Costa）品牌于2006年進(jìn)入中國(guó)市場(chǎng),，在華經(jīng)營(yíng)時(shí)間較短，去年扭虧為盈后,，今年的發(fā)展形勢(shì)更上一層樓,。嘉年華正在全力開(kāi)拓中國(guó)市場(chǎng)：5月份該公司表示，長(zhǎng)期以來(lái)一直在地中海運(yùn)營(yíng)的歌詩(shī)達(dá)賽琳娜號(hào)（Costa Serena）將從明年開(kāi)始常駐中國(guó),。嘉年華還把首席運(yùn)營(yíng)官辦公室搬到上海,，以便管理中國(guó)業(yè)務(wù)，為迎接市場(chǎng)井噴做好準(zhǔn)備,。

????與此同時(shí)，分析師更為看好的規(guī)模稍小的皇家加勒比正準(zhǔn)備把其最新的游輪遷到上海,，這艘可容納4200名乘客的海洋量子號(hào)（Quantum of the Seas）將在紐約和加勒比海之間航行6個(gè)月（定于11月份首航）,，此后從明年春天開(kāi)始常駐上海運(yùn)營(yíng)。

????與對(duì)中國(guó)市場(chǎng)的興趣相伴的,，是歐洲游輪市場(chǎng)的需求因經(jīng)濟(jì)長(zhǎng)期低迷受到了抑制,，而且人們對(duì)2012年的歌詩(shī)達(dá)協(xié)和號(hào)（Costa Concordia）游輪事故仍心有余悸（當(dāng)時(shí)，嘉年華旗下的這艘游輪在意大利海岸觸礁,，造成32名乘客喪生）,。與此同時(shí)，美國(guó)市場(chǎng)趨于成熟,。游輪公司在歐美市場(chǎng)不得不通過(guò)降價(jià)來(lái)吸引消費(fèi)者,。

????中國(guó)在旅游方面的巨大潛力毋庸置疑：今年中國(guó)出境游人數(shù)將達(dá)到約1億人。聯(lián)合國(guó)世界旅游組織（United Nations World Tourism Organization）提供的數(shù)據(jù)顯示，2012年,，中國(guó)游客在境外的消費(fèi)超過(guò)1000億美元,，2013年前9個(gè)月又增長(zhǎng)了28%（尚無(wú)全年數(shù)據(jù)）。

????皇家加勒比首席運(yùn)營(yíng)官亞當(dāng)?戈德斯坦最近接受《財(cái)富》雜志采訪時(shí)表示：“中國(guó)市場(chǎng)規(guī)模龐大,，但乘坐游輪的意識(shí)仍然極低,，對(duì)游輪旅游的體驗(yàn)知之甚少。盡管中國(guó)目前在游輪領(lǐng)域的發(fā)展程度可能不高,，但是我們已經(jīng)制定了來(lái)年計(jì)劃,，包括把海洋量子號(hào)部署到上海,而在2012年的時(shí)候我們還沒(méi)有這樣的打算?！?/p>

????為進(jìn)一步擴(kuò)大業(yè)務(wù),，皇家加勒比最近和中國(guó)在線旅行服務(wù)商攜程網(wǎng)（Ctrip）達(dá)成了協(xié)議，攜程網(wǎng)是皇家加勒比在中國(guó)的最大銷售商,。按照協(xié)議條款,，攜程網(wǎng)收購(gòu)了皇家加勒比的精致世紀(jì)號(hào)（Celebrity Century），并將運(yùn)營(yíng)這條翻新船,。

????中國(guó)政府正在積極修建基礎(chǔ)設(shè)施以方便大型游輪停泊,，皇家加勒比和嘉年華雙雙對(duì)此表示贊賞。嘉年華首席執(zhí)行官阿諾德?唐納德表示：“我們預(yù)計(jì),，有朝一日中國(guó)將成為全球最大的游輪市場(chǎng),。”

????《財(cái)富》雜志撰稿人Mehboob Jeelani參與了本文的撰寫(xiě),。（財(cái)富中文網(wǎng)）

????譯者：Charlie

????Sailing the seven seas to China is looking like a sound strategy for Carnival and Royal Caribbean .

????Both industry leaders are riding a wave of growth in China stemming from surging interest in cruising as a middle-class family vacation option: on Tuesday, Carnival, the world’s largest cruise operator, raised its global revenue forecast for the year in part because of another quarter of double-digit revenue growth in China, a trend it expects will continue for “the next few years.”

????Carnival started operating in China relatively recently, in 2006, with its Costa brand, and finally turned a profit last year, with things looking even better so far in 2014. And the Miami-based Carnival is going all in: in May, Carnival said it would deploy its Costa Serena, which has long cruised the Mediterranean, to China year-round beginning next year. It is also relocating its chief operating officer to Shanghai to oversee the business there and be ready for the boom.

????Meanwhile its smaller rival, Royal Caribbean, seen as the better positioned of the two for China by analysts,is set to redeploy its newest ship, the 4,200-passenger Quantum of the Seas, to Shanghai year-round starting in next spring after only six months cruising New York-Caribbean trips. (The Quantum is scheduled to debut in November.)

????The interest in China comes as European demand for cruising is pressured by a chronically weak economy and lingering memories of the 2012 Costa Concordia (a Carnival-operated ship) disaster, which killed 32 passengers when the ship ran aground off the Italian coasts, and as the U.S. market continues to mature. Cruise companies have had to lower prices to entice customers in such those markets.

????And there is no denying the enormous potential of Chinese tourism: some 100 million Chinese are set to travel abroad this year. In 2012, Chinese consumers spent more than $100 billion on travel abroad, with that growing 28% in the first 9 months of 2013 (full year data are not available yet), according to the United Nations World Tourism Organization.

????“For a market of that magnitude, there is still extremely little awareness of cruising and what the cruising experience is,” Adam Goldstein, Royal Caribbean’s operating chief, told Fortune in a recent interview. “While it (China) may not register too much on the Richter scale yet, the plans we plans we’ve made for next year—including bringing Quantum of the Seas to Shanghai—we weren’t thinking in those terms in 2012.”

????To further build up its business, Royal Caribbean recently struck a deal with Chinese online travel company Ctrip, which is the biggest seller of its cruises there: under terms of that deal, Royal Caribbean sold one its older ships, the Celebrity Century, to Ctrip and will manage the renovated vessel.

????Royal Caribbean and Carnival have both praised the Chinese government for being proactive about building out the infrastructure so that their large ships can dock there.

????“We expect China to someday be the largest cruise market in the world,” said Carnival CEO Arnold Donald.

????Fortune writer MehboobJeelani contributed to this article.