????第2部分：限制

????李：到1979年初，我們從香港灌裝廠運(yùn)來了第一批產(chǎn)品,。最初主要出售給北京的大型酒店,，之后慢慢擴(kuò)展到廣州、上海和其他主要城市。

????魯大衛(wèi)：最初,，我們只能向北京,、上海和廣州這三個(gè)城市的游客和對(duì)外交流部門出售可樂。這實(shí)際上屬于意識(shí)形態(tài)上的障礙,，因?yàn)榭煽诳蓸繁灰暈槲鞣劫Y本主義的象征,。共產(chǎn)黨內(nèi)部也產(chǎn)生了許多爭(zhēng)論：“我們應(yīng)該讓他們進(jìn)入中國(guó)嗎？“

????李：中糧和其他公司不希望可口可樂獲得太大的影響力,。于是,，他們對(duì)可口可樂設(shè)置了障礙，限定在特定區(qū)域,。我對(duì)這種情況當(dāng)然非常不滿,。

????Chong：許多年來，可口可樂只能在友誼商店和外事酒店內(nèi)出售,。最初兩三年,，由于需要從香港運(yùn)送，可口可樂公司遭受了巨大損失,。

????魯大衛(wèi)：我們?cè)谏鲜兰o(jì)80年代初經(jīng)歷過一次小風(fēng)波,。當(dāng)時(shí)共產(chǎn)黨內(nèi)部出現(xiàn)了不滿的聲音。我認(rèn)為原因是我們?cè)诒本┳隽艘淮谓诸^宣傳,。他們說,，“怎么能讓一家外國(guó)公司在北京的街頭搞宣傳呢？這是絕對(duì)不允許的,?！睘榇耍覀儽唤哿?2個(gè)月,。（財(cái)富中文網(wǎng)）

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????譯者：劉進(jìn)龍/汪皓

????Part II: The Restrictions

????Lee: By early 1979, we had our first shipments from our bottler in Hong Kong. The first sale was distributed in some major hotels in Beijing, and then slowly Guangzhou, Shangahi, and other key cities.

????Brooks: Initially we were under a restriction of selling for tourists and selling for foreign exchange in three cities—Beijing, Shanghai, and Guangzhou. Those barriers were partly ideological, because Coca-Cola was seen as very Western capitalist symbol. There were a lot of internal debates within the Communist Party: "Should we let these guys in at all?"

????Lee: COFCO and others didn’t want a Coke cooler to be too visible. So they put it behind a bar, behind a certain area. Of course I wasn’t very pleased with things like that.

????Chong: For quite a number of years Coke was only sold in Friendship stores and foreign hotels. Coca-Cola lost a lot of money in the first two to three years shipping Coke from Hong Kong.

????Brooks: We had a mini-crisis in the early 1980s. There were complaints within the Communist Party. I think we did a street promotion in Beijing. [They said,] "How could a foreign company do a street promotion in Beijing? It’s not allowed." We were restricted from selling for about 12 months.